Your apps on the App Store
As an Apple Developer Program memberyou can easily uploadsubmitand manage your apps on the App Store with App Store Connect on the webiPhoneand iPad. This suite of tools also lets you view sales reportsaccess app analyticsinvite users to test your apps and games with TestFlightand much more.
Manage your apps
Create your product page
Help customers find and engage with your app on the App Store by creating a great product page. You can enter your app namesubtitlekeywordsdescriptionand morein 40 languages. Upload up to 10 screenshots and three app previews for each supported languageand choose the order you’d like them to appear.
You can make your product page even more relevant and effective for customers on the App Store with product page optimization and custom product pages.
Add In-App Purchases
Sell a variety of contentincluding subscriptionsnew featuresand servicesfrom within your app by entering In-App Purchase details in App Store Connect. You can also select an In-App Purchase to promote it directly on the App Store.
Test your apps
Invite users to test your apps and App Clips and collect valuable feedback before releasing your apps on the App Store using TestFlight in App Store Connect. You can invite up to 10,000 testers using just their email address or by sharing a public link.
Submit
View each build of your app that you’ve uploaded using Xcode or altool. When your app is ready for public distributionsubmit it to App Review.
Manage releases and updates
Choose to automatically or manually publish your app or game as soon as it’s approvedor release it on a specific day. You can also select to release your app updates in phases over a seven‑day periodas well as set up pre‑orders for all Apple platforms you support.
Learn more about publishing your app
Gain performance insights
App Analytics lets you measure user engagementmarketing campaignsand monetization using data you won’t find anywhere else. Get next-day sales and unit data in Sales and Trendsand view details on completed payments in Payments and Financial Reports.
Learn more about App Analytics
Manage agreements and financial information
View and accept the agreements required to offer apps on the App Store. Add your bank account and tax information to receive paymentsview invoicesand more.
Access additional features
In-App Events
Offer timely events within your apps and games — such as game competitionsmovie premiereslive-streamed experiencesand more — that customers can discover right on the App Store.
Learn more about In-App Events
Respond to reviews
Respond to user reviews on your App Store product page to improve your app’s discoverabilityencourage downloadsand build rapport.
Learn more about responding to user reviews
Promo codes
Create and distribute promo codes to give potential customers or press a free download of your app or In-App Purchase.
Game Center
Configure features to bring even more fun and connection to your games with Game CenterApple’s social gaming network.
App bundles
Group up to 10 of your apps together into a single download.
Marketing assets
Promote your app’s biggest moments — such as a new app launchnew versionor getting featured on the App Store — using marketing assets you generate in the App Store Connect app. Choose from an assortment of visual assetsthen share them to your selected social media channels to encourage people to download your app.