Bing Generative Search
Transforms the traditional Bing search results page from a list of links into a more engagingmagazine-like experience that's both informative and visually appealing. Provides richcontextual informationincluding textimagesand interactive elements to provide a seamless learning experience. Regular search links will appear on the right rail.

Tips and Tricks
We continue to test and learn new layouts on Bing search results to help users get to the answer they are looking for more quickly than before. In this new layoutBing provides an AI-powered summary of the best answer in a simple and clear layoutfollowed by links that users are familiar with. Clearly labeled sources will enable users to validate the information or explore further.
The LLM understands the search queryreviews millions of sources of informationgeneratively matches content from the Bing search engineand generates content in a new beautiful layout to help users get to their answer quickly.
When a user enters a search querythey may receive their answer in the new search results layoutfollowed by links they would usually expect to see. Currentlythe new design is on a limited release for a focused set of query categories.
We are continuing to test and learn to ensure our users get their search answer quickly and will share more information soon.
- * Feature availability and functionality may vary by device typemarketand browser version.