2月10日，抖音生活服务正式上线独立团购App“抖省省”。该应用已在苹果、安卓等多个主流应用商店提供下载。用户可以使用抖音账号直接登录，原有抖音App内的团购订单、收藏的团购店铺和商品等信息将同步迁移至新App。
“抖省省”的上线并非突然之举。实际上，这款产品早在2026年1月中下旬就已经进入市场视野。当时，有消息称抖音正在开发一款名为“抖省省”的应用程序，产品或已初步开发完成。
根据官方介绍，“抖省省”是一款帮助用户更高效地发现附近优质好价团购商品与到店服务的应用。其覆盖的品类主要包括甜点饮品、快餐小吃、超市购物、休闲娱乐等。
与抖音主App内的团购功能相比，“抖省省”作为独立应用，专注于提供更加精准和便捷的团购服务。在用户体验上，“抖省省”与抖音账号体系实现了无缝衔接。用户可以直接使用抖音号登录，原抖音账号内的团购订单、收藏的团购店铺及商品等信息将一键同步。
抖音此次推出独立团购App，是在其生活服务业务取得显著增长的背景下进行的。抖音生活服务在2025年表现突出，平台全年总交易额同比增长超59%，实现经营收益的门店数突破1500万家。具体到各行业的交易额，到店零售以143%的增速领跑，到店服务增长67%，酒旅与餐饮也都实现了47%的增长。
据36氪和新浪科技，抖音生活服务相关负责人回应称，未来平台会进一步融入AI技术，让“抖省省”不仅是一个省时省心的团购APP，更成为陪伴用户探索吃喝玩乐线下场景、提升生活品质的贴心助手。平台将与更多优质商家携手，为用户创造省心、有趣、超值的本地生活新体验。
值得注意的是，尽管市场上曾多次传出抖音进军外卖领域的消息，但抖音方面多次强调，抖音生活服务聚焦在到店业务上，没有自建外卖的打算。这一战略定位在“抖省省”上得到了延续，主要聚焦于到店消费场景。
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