Adobe Firefly: The next evolution of creative AI is here

In just under two yearsAdobe Firefly has revolutionized the creative industry and generated more than 22 billion assets worldwide. Today at Adobe MAX Londonwe're unveiling the latest release of Fireflywhich unifies AI-powered tools for imagevideoaudioand vector generation into a singlecohesive platform and introduces many new capabilities.

The new Firefly features enhanced modelsimproved ideation capabilitiesexpanded creative optionsand unprecedented control. This update builds on earlier momentum when we introduced the Firefly web app and expanded into video and audio with Generate VideoTranslate Videoand Translate Audio features.

Originally launched as an AIimage generator toolFirefly has evolved into the ultimate creative AI solutiondesigned to be commercially safe from the ground up. Leading brandsincluding DeloitteTapestryParamount+and Pepsihave harnessed Firefly to streamline workflows and scale content productionresulting in faster time-to-marketbetter performing campaignsand innovativepersonalized experiences. Integration with professional tools like Photoshop web and Premiere Proalong with persistent access to your history of generated contentallows you to efficiently transform concepts into finished assets across your favorite Creative Cloud applications.

With the debut of the new Firefly mobile appcoming soon to both iOS and Androidyou can now transform ideas into stunning visuals with just a few tapsanywhere you go.

Coming soonthe new Adobe Firefly mobile app

Never let inspiration wait. With the Adobe Firefly mobile appyou will be able to generate amazing images and videos on the goright from your iOS or Android device.

Whether you're sketching out your next big idea or refining a design on the flythe mobile app offers professional-gradecommercially safe content creation wherever you are. With advanced creative controls and seamless integration with Creative Cloudyou can start a project on your mobile device and pick up right where you left off on your desktop.

The Adobe Firefly mobile app is designed to keep up with your creative rhythmensuring that whenever inspiration strikesyou're ready to generate eye-catching content anywhereanytime.

The all-new Firefly mobile app will be available soon for both iOS and Android devices.

Push creative boundaries with the latest Firefly models

The latest Firefly release sets a new standard for visual content generationwith Firefly Image Model 4 delivering unmatched definition and realism for high-resolution imageswhile the Firefly Video Model enables dynamiccommercially safe video creation.

Introducing Image Model 4

Designed specifically for creative professionals who want the highest level of control with creative AIAdobe Firefly's Image Model 4 and Image Model 4 Ultragenerate stunning images with unprecedented accuracy. The latest models deliver significant improvements over Image Model 3with enhanced prompt fidelity. Firefly now renders peopleanimalsand architectural elements with exceptional precisionclarityand realism.

Image Model 4 — Ideal for rapid ideation and everyday creative needsImage Model 4 excels at generating high-quality images quickly and efficiently. It's perfect for creating simple illustrationsiconsand basic photo objectscovering 90 percent of typical creative requirements quickly and inexpensively.

Image Model 4 Ultra — When your projects demand more detail and realismImage Model 4 Ultra is your go-to. This model shines in rendering photorealistic sceneshuman portraitsand small groupsensuring they look natural and lifelike. It's designed for highly complex needswhen precision and clarity are paramount.

With the addition of Image Model 4 Ultrathe complete Image Model 4 collection gives creative professionals the flexibility to choose the perfect model for their distinct needs: rapid ideation or complexly rendered final assets. With the advanced Text to Image controlsyou can apply aesthetic filtersselect specific sand match compositions precisely — giving you complete creative customization power. This ensures that whether you're exploring ideas or polishing a projectyour workflow is always optimized based on your immediate goals.

This release of Firefly includes exciting new image generation features and enhancements that make the power of Image Model 4 accessible to creators of all levels.

Portraits:

Animals:

Architecture:

Text for Commercial Imagery:

2D & 3D Illustrations:

Create clips in a click with Firefly Video Model

Creativity in motion takes on a whole new meaning with our commercially safe Firefly Video Model. Now officially out of betathis commercially safe model powers Generate Video and enables you to create entirely new video clips to quickly and effortlessly communicate your creative intent. The Firefly Video Model delivers significant improvements over the beta version in photorealismproducing highly detailed and realistic videos. It also enhances text renderinglandscapesvisual and transition effects.

Aerial Footage:

Humans:

Visual Effects:

Text Rendering:

Claymation & Animation:

With the Firefly Video Modelyou can generate stunning new video content up to 5 seconds long with simple text or image promptseasily transition from text to image to videoor upload start and end frames to guide your video generation. Whether you need dynamic b-roll to fill gapsengaging new elements for an existing shotor entirely fresh video contentour advanced video capabilities are designed to integrate seamlessly into your workflow. With support for multiple resolutions up to 1080paspect ratios including 16:99:16and the brand-new 1:1along with industry-leading camera controlsthe Firefly Video Model ensures your story is told with perfect precision.

Image to Video generations now retain more detail from the original image. Users can preserve intricate texturessubtle color gradients and fine design elements throughout the generation processcreating a seamless transition from static image to dynamic video.

Transition Effects: Using simple black images for starting and ending keyframesyou can generate transition effects with Firefly Video Model. Take a look at the examples below.

For our Firefly Premium plan memberswe are now offering unlimited access to our Firefly Video Model across Firefly applications. Experience the power to transform your creative vision into stunning videos without limitationsempowering you to bring your most ambitious projects to life with professional-quality results at your fingertips.

Expand your creative toolkit with Firefly's new capabilities

This release also introduces a suite of innovative new modulesdesigned to enhance your creative workflow:

Text to Vector

Quickly and easily generate a wide array of fully editable vector graphics — from icons to intricate patterns — using simple text prompts. This module accelerates your design workflow; use it to jump-start your next project or generate new graphics based on your .

Iterate quickly on logo designscreate unique illustrations for social media campaignsor develop custom patterns that align perfectly with your brand’s aesthetic. With Text to Vectoryou can effortlessly experiment with different s and variationsstreamlining the process of generating high-quality graphics that reflect your unique creative vision.

Firefly in all your favorite Creative Cloud Apps

No matter where you start a projectFirefly is connected and accessible anywhere you are so you can move from ideation to production faster. Easily access your generation history for images and video in Firefly to pick up where you left off or export directly into Photoshop Web and Express — perfect for enhancing presentations with dynamic elementscreating engaging social media contentand streamlining your creative workflow across multiple platforms.

Jump-start your creative ideas with Firefly Boards

We all know that creative work today comes with tighter deadlines and a faster pace. Getting everyone on the same page before jumping into production can be tough. That's why we're excited to introduce Firefly Boardsformerly known as Project Concept. Now a part of the Firefly web applicationBoards is a multi-player canvas with a generative-first approach to concept development and exploration.

With Boards (beta)you can quickly bring your ideas to lifeconfidently shape your creative visionand refine everything in one place before seamlessly moving to production.

Here are three great ways you can use Boards:

• Mood Boarding: Create mood boards and concept presentations in the same spaceexploring different creative directions with ease.
• Storyboarding: The infinite canvas gives you as much or as little structure as you needmaking it perfect for all kinds of visual storytelling.
• Creative Brainstorming: Arrange your content on artboards for easy sharing and collaboration with your teamclientsand stakeholders. Visually explore a variety of ideas and refine them together.

This dynamicmulti-player environment is designed to keep the collaboration flowing and ensure that inspiration never stops.

Diversify your creative options with non-Adobe AI Models

In response to community feedbackwe’re excited to integrate non-Adobe AI models directly into our Creative Cloud ecosystem.

Nowalongside our own Firefly modelswhich are commercially safe and IP-friendly for production useyou can choose from a diverse range of specializednon-Adobe models — starting with Google Imagen3 and Veo2OpenAI GPT image generationand Black Forest Labs Flux 1.1 Pro. We are also working with a number of other models that you will see in products in the coming months like fal.aiRunwayPikaLumaand Ideogram.

Every generative AI model has a distinct aesthetic and we want to give users more choice and flexibilityespecially during the concept phaseto use the right model for their project needs. Whether you need the impeccable quality and commercial safety of Adobe’s models or the unique capabilities and aesthetic s of the non-Adobe modelsyou can effortlessly compare outputs to find the ideal for your creative needs.

We’re making these models directly available in our creative appsstarting with Firefly. If you decide to use a non-Adobe modelswitching will be seamless and we’ll always be transparent about which model you’re using. Content Credentials will be attached to all AI-generated contentensuring transparency and trust. No matter which model you chooseyou can always see whether it was created with Firefly or a non-Adobe model with Content Credentials.

Our commitment to responsible AI innovation

Adobe’s view is that AI is a tool fornot a replacement ofhuman creativity. We believe that generative AI can be developed responsiblystarting with respect for creators’ rights. Our approach to our commercially safe family of Adobe Firefly generative AI models is driven by our roots in the creative community and our respect for creators.

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Whether you’re creating high-resolution imagesdynamic videosor interactive vector artthe latest Firefly release gives you unprecedented creative control and flexibility. Our innovative enhancements and new features empower everyoneregardless of skill levelto produce breathtaking visuals — anytimeanywhere.

Dive into Firefly today with our Firefly user guide that takes you from zero to creating in minutes! Master the art of perfect prompts for video generation with our field-tested best practices that will dramatically improve your results. Want to see it all in action? Our step-by-step tutorials show you exactly how to bring your creative visions to life.

And there's even more to look forward to. We're constantly improving our models and rolling out new innovations. We’d love to hear how you’re using Firefly and the impact it's having on your creative workflows. Join us on Discord to help shape the future of creative AI.