lucrative
Other forms: lucratively
Use lucrative to refer to a business or investment that makes money. While your parents might want you to pursue a lucrative careeryou're committed to your plan of becoming a professional mime.
This adjective is from the Latin word lucrummeaning "profit." In Latinlucrum also meant "greed," a negative sense preserved in the English phrase filthy lucreor "shameful profit or gain." But the word lucrative doesn't carry a similar sense of shame — if your lawn-mowing job proves lucrative over the summeryou might be able to buy yourself a used car.
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producing a sizeable profitsynonyms: moneymaking remunerativeprofitableyielding material gain or profit
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A group of extraordinarily talented African-American women help NASA achieve some of its greatest successeseven as they face discrimination and oppression.
In this exposéaward-winning journalist Eric Schlosser explores the effects of the American fast food industry on global healthlabor conditionsand the environment.