As artificial intelligence (AI) continues to developnew tools have come along to bring it to the public. One of these revolutionary tools is Bing AIwhich can help you easily create textimagesand videos to assist with content creation.
In this guideKaren Devlin, VP of GEO & SEOwill guide you through how to use Bing AI for a variety of marketing-based applications.
What You’ll Learn:
- What Is Bing AI and How Does It Work?
- How to Access Bing AI
- Creating the Perfect Bing AI Prompts
- Bing AI for Writers
- Bing AI for Designers
- Bing AI for Marketers
- Tokens and Limits
- Bing AI Alternatives
What Is Bing AI and How Does It Work?
Bing AI is a generative tool that can produce different types of AI-generated content, including textimagesand videos.
Launched by Microsoft in 2023, Bing AIor bing.com chatruns on GPT technologythe same foundational model powering ChatGPTbut with Microsoft’s proprietary customizations and safeguards. As part of Microsoft’s broader Copilot product familyit excels at providing comprehensive answers that help with creative and informational tasks.
Integrated with Microsoft EdgeWindowsand Microsoft 365its ability to generate comprehensive answers while citing sources sets it apart from other AI assistants. This helps to maintain its credibilitya feature particularly valuable for research and academic purposes.
Bing AI has two key features:
- Bing Chat AI: Generate conversational responses or creative content through text prompts.
- Bing Image Creator: Design visuals based on specific text inputsideal for branding and marketing purposes.
My Expert Insights on Bing AI
AI generators like Bing’s and other platforms can help you create all types of contentmaking production more efficient without compromising quality.
The key to getting the most out of the platform is to create in-depth and highly specific promptsindicating precisely what you want the tool to create. The more detailed your instructionsthe better the results: Specify toneor constraints to ensure precise outputs.
A common question I get in relation to marketing is“Can you use Bing AI images for commercial use?” While Microsoft had an explicit “non-commercial use” policy in the pastthe company has since changed its terms to enable commercial use of all Bing AI image and text content.
How to Access Bing AI
There are two main tools you can usedepending on the kind of content you want to create:
- Bing AI Image Creator for text-to-image content
- Copilot for text and image content
No matter how you access the Bing AI generatorif you sign in to your free Microsoft accountyou’ll be able to save your chatsmaintain a conversation historyand help the tool provide you with more tailored experiences.
Accessing Bing AI Image Generator Through a Web Browser
Firstlet’s look into how to use Bing AI image generator on a desktop:
1. Go to Bing’s Image Creator.
2. Once on this siteyou can select between creating an image or a video. You can also select which model you’d like to use: GPT-4o or DALL-E 3. GPT-4o is better for images that you want to edit or customizewhile DALL-E 3 works much more quickly.
3. Nextenter a prompt in the text-to-image field and click Create to generate an image.
4. Click on the images you like to see full-sized versionsand downloadsharesavecustomizeor resize them as you like.
How long does Bing AI take to generate an image? Generallythe Bing AI creator will only take a few seconds to create your image. Sometimesit could take a minute or moredepending on the complexity of your request.
Accessing Bing AI Through a Web Browser
If you would like more capabilities than image generationyou can use Microsoft Copilot. Here’s how to access Bing AI using this desktop platform:
1. Go to the Copilot homepage and click on Sign in.
2. Follow the prompts to either log into an existing account or create a new one.
3. Enter a prompt to either chat with Copilot or generate text or image content. You also have the option of starting a new chat or uploading an image.
Before you start your searchyou can select from one of three modes: Quick Response (ideal for everyday conversation)Think Deeper (suitable for more complex topics)or Smart GPT-5 (which thinks deeply or quicklydepending on the task).
4. Hit the Enter key once doneand Copilot will bring your results in the chat window.
Depending on which mode you chooseyour results could take between 2 and 10 seconds to appear on your screen.
Accessing Bing AI Through the Mobile App
You can also download the Microsoft Copilot app on iOS or Android devices. Take the following basic steps to use it:
1. Go to your app store and download the free Copilot app.
2. Open the app once downloaded and choose Continue to create a new account or Sign In.
3. If you select ContinueCopilot will guide you through different options to set it upincluding the name used to address you and its voice.
4. You can then access the homepage and enter a promptmuch like you would with the desktop version. 
Accessing Bing AI Through the Microsoft Edge Browser
If you are a Microsoft Edge browser useryou can also access Bing directly from your browser’s home screen. This is perfect for quick research or simple questions.
- Open the Microsoft Edge browser
- Click the Bing icon in the top-right corner or the sidebar
- The Bing AI chat interface will appearready for your questions
- You can also access it while browsing by highlighting text and right-clicking to “Ask Bing”
Creating the Perfect Bing AI Prompts
The key to succeeding with Bing AI is to create the best prompts. Good prompts will be highly specificconveying the exact idea you have in mind and giving the AI clear indicators.
The more specific you getthe more likely you’ll be to get the results you want. Rather than asking “Tell me about marketing,” try “Explain three current digital marketing trends for small e-commerce businesses in 2025.” The more context and parameters you providethe more detailed your response will be.
When using Bing generative AI for businessframe your prompts with clear objectives. Instead of “Help with my presentation,” try “Create an outline for a 10-minute sales presentation highlighting our new CRM software’s three key benefits for financial advisors.” This gives the tool the structure and audience information it needs to generate relevant content.
When conducting researchuse prompts that specify your information needs and preferred format. For example: “Summarize the latest findings on renewable energy storage technologies from the past two yearsorganized by technology type with their efficiency rates.”
Content creators can maximize Bing AI by including tone and audience specifications: “Write an engaging introduction for a blog post about sustainable fashion targeted at environmentally-conscious millennials using a conversational but informative tone.”
Here are some proven prompt formulas that consistently deliver great results:
- “Compare and contrast [X] and [Y] in terms of [specific aspects]”
- “Explain [complex topic] as if I’m a [beginner/expert] with focus on [specific element]”
- “Generate a step-by-step guide for [task] optimized for [audience]”
- “Create a [content type] about [topic] using [tone] and highlighting [specific points]”
- “Analyze [situation/data] and recommend [number] strategies for [desired outcome]”
Remember that repetitive prompting often yields the best results. Don’t hesitate to refine your initial prompt and ask again if the original response is not exactly what you need.
Bing AI for Writers
Bing AI’s tools have transformed the writing landscapeproviding valuable assistance at every stage of the content creation process. A smart Bing AI writer would use the tool to improve their writing process in the following ways:
1. Use AI for Inspiration and Brainstorming
One way to use Bing Chat AI is to generate all kinds of story ideascreative anglesand blog post outlines to assist with content creation.
For examplea food blogger might look for ideas using Copilot for a post about nutritious meals that readers can easily prepare at home.
As you can seeCopilot conveniently lists different options that fit the criteriaincluding breakfastlunchand dinner options along with ideas for an introduction.
2. Simplifying Writing Workflows
In addition to creating content ideaswriters can also use Bing AI to perform grammar checksrewritesand summarization.
An example here is creating a short summary for the aforementioned blog post above.
3. Shift The Tone Of Your Writing
Another way writers can use AI on Bing is to change the tone of writing. For examplesomeone might want some ideas for how to make a blog post more humorous or playful.
Disclaimer: As a digital marketing agency focused on developing human-based marketing contentwe do not recommend using AI for content output, especially with the intention of boosting organic search rankings.
4. Streamline the Drafting and Editing Phases
Bing AI is also helpful during the drafting process. If you’re experiencing some writer’s blockuse it to request outlines or section breakdowns. For exampleasking “Create a detailed outline for a 1500-word blog post about indoor gardening for beginners” will provide you with a structure to start your project while still leaving room for personal expertise and .
Bing AI creator can also help edit your finished work. Use it to refine awkward phrasingsuggest stronger word choicesand identify inconsistencies. A writer might prompt: “Improve the clarity and flow of this paragraph while maintaining its key points.”
5. General SEO Ideas
With Bing AISEO research becomes more efficient as well. Writers can analyze keyword opportunities with prompts like “What are the top-performing keywords for digital marketing blogs in 2025?” or “Create a list of long-tail keywords related to ‘nutritious meals’ and ‘easy to prepare meals’.”
For instancethe same food blogger might want to find keywords to target within that blog post and use Copilot to come up with some ideas.
The writer can then look for high-volume keywords in this list using other keyword tools like Google’s Keyword Planner.
Writers can also use the tool to assist with things like meta descriptionsalt-image tagsand other technical SEO aspects. For meta descriptionsthe prompt might look something like this: “Generate three SEO-optimized meta descriptions for my article about remote work tools.”
Pros and Cons of Using Bing AI for Your Writing Process
Now that you know what the tool can dolet’s talk about some of the biggest pros and cons of using Bing AI to help with SEO research.
| Pros | Cons |
| Accelerates idea generation | May produce generic content without specific guidance |
| Helps overcome writer’s block | Cannot replace human creativity and expertise |
| Streamlines research process | Requires fact-checking and verification |
| Suggests SEO optimizations | May not capture brand voice without training |
| Provides instant feedback on drafts | Works best as a complementnot replacement |
The most successful writers approach Bing AI as a collaborative assistant rather than a replacement. They combine AI efficiency with human creativityemotional intelligenceand subject expertise.
Bing AI for Designers
In addition to writersBing AI can also benefit designers. Its integration with DALL·E image generation allows creators to transform text descriptions into visual concepts within seconds. Designers can rapidly prototype ideas by typing detailed promptssuch as “minimalist logo for an eco-friendly coffee shop with green and brown color scheme” or “social media post template for summer fashion sale with vibrant colors.”
Using AI streamlines the creation of advertising materialssocial media contentand preliminary mockupseliminating the need to switch between multiple applications. It serves as a visual communication toolhelping translate abstract ideas into concrete visuals that stakeholders can easily evaluate and refine.
To get startedsimply log in and use the text-to-image field.
Let’s look at an example; a designer might want to create a banner image for an automotive websitewhich could look something like:
You can then see each image in full and download itor continually tweak the prompt to get potentially even better results.
You could also include modifiers in your prompts to create images with different stylistic optionsfrom “photorealistic” to “cartoon” or “animated.” Toying with different prompts can help you produce the perfect design, which you can then integrate with tools like Adobe Illustrator to optimize and truly make your own.
Here are a few tips to help you fully integrate Bing Designer AI into your content:
- Optimize image size and format to work well with your website’s layout and maintain performance.
- Use design tools to add elements or change to ensure the image is aligned with your web design and branding.
- You can further enhance Bing AI images with your design software’s own AI capabilitiessuch as Adobe’s AI Photo Editor.
AI Bing Art and Commercial Use
AI Bing art is highly accessibleallowing you to create a wide range of high-quality content. Howeveryou might ask“Can you use Bing AI images for commercial use?”
As mentionedBing’s terms previously prevented commercial usebut now Microsoft allows its users to freely use images however they wantwhether for personal or commercial purposes.
Is Bing AI Image Generator Free?
Generallyyesthe platform is free to all users with certain limits. Howeverthere are some Bing image creator free usage limits. If you’re looking for a more robust version with more featuresyou can choose from one of the paid options. There are three options to choose from:
- Microsoft Copilot Chat – free with a Microsoft account
- Microsoft 365 Copilot – $30.00 a monthper userpaid yearly
- Microsoft 365 Business Basic and Microsoft 365 Copilot – $36.00 a monthper userpaid yearly
Some of these options also include access to other popular appssuch as Microsoft WordExcelPowerPointand Outlook. It’s a good way to combine your business tools with popular AI features.
Bing AI for Marketers
Marketers also benefit from Bing creator AI tools to produce many types of content or help with audience targeting.
For examplemarketers could use these solutions to help with:
- Writing ad copy
- Coming up with social media captions
- Developing mail templates
- Producing images for ads and other marketing content
- Learning audience insightsincluding search trends and popular topics
- Researching keywords
- Outlining video contentincluding ad storyboards
Let’s takefor examplea marketer looking to advertise services for a bank with ads. Using Copilotthe marketer might want to generate multiple pieces of ad copy targeting different demographics for personalized messaging:
That same marketer could then ask for a few email templates targeting audiences at different stages of the buyer’s journey:
Notice how Copilot still automatically goes with the theme of banking servicesas it retains the details of the chat for five consecutive messages.
Ultimatelythis illustrates how marketers can easily segment audiences and personalize messaging with Bing AI’s help.
Of coursewhile it has the potential to make things easiersometimes it’s best to call in a professional. If this is the casean agency such as Ignite Visibilitywith a strong background in digital marketinga history of successand a forward-thinking approach to AI usagewould make more sense.
Bing Audience Insights
It is also a potentially essential tool in helping marketers target audiences with Microsoft Advertising.
Copilot integrates directly with the Microsoft Advertising platformwhich can get you in front of Bing’s audience of 1.4 billion unique monthly visitors. Bing is also extremely popular among younger userswith over half comprising people between 18 and 34.
Using Microsoft Advertisingyou can easily integrate images and other content from Copilot and the Image Creator into your ad campaigns.
Tokens and Limits
When Bing AI first launchedthere were strict token guidelines and limits to follow. Howeversince the platform has evolvedso has the token process. Now the bing image create free usage limits are generally relaxed enough that most everyday users would be fine using the free version through the web or mobile apps. Howeverthere are a few limitations to be aware of:
- Large language modelslike GPT-4o or GPT-5have their own internal token windows. This means they can only process a limited amount of text at one time. For exampleGPT-4o can only process up to 128,000 tokens input and 16,384 tokens output per request. These tokens include your promptsystem messagesretrieved contentand the generated response.
- When using the free version of Bing AIyou can only upload 3 files per 24 hours. Each file can only be up to 512 MB.
- Web and Edge versions of Copilot only support 4,000-8,000 characters per prompt.
Bing AI Alternatives
If you aren’t completely sold on Bing AIthere are plenty of other tools for you to try using different generative engines for AI content production.
Some of these Bing AI alternatives include:
- ChatGPT: Many people tend to use ChatGPT for personal use because of its versatilityability to produce long-form contentand compatibility with many plugins.
- Google Gemini: This tool is ideal for users who want deep reasoning and integrated media support. It has strong multimodal capabilities and academic benchmark dominance.
- Perplexity: This search-focused AI tool blends real-time web results with concise answers. It’s great for fact-checking and quick summariesbut lacks depth when it comes to complicated tasks.
- Claude: Created by Antropicit is praised for its calm tone and document analysis skills. Claude Pro is especially good at summarizing PDFs and generating accurate citations.
Is Bing AI better than ChatGPT and other solutions? It really depends on what you want to achieve with the tool. In most casesprofessionals will benefit from taking full advantage of Bing AI image and text contentbut other tools can enhance your contentfrom creating AI videos to producing top-quality images.
Let’s compare some of the most popular tools:
| AI Tool | Strengths | Weaknesses |
| Bing AI | Web-integratedGPT-4ofast UX | Limited customization |
| Google Gemini | Multimodaltop academic scores | Less intuitive for causal use |
| ChatGPT | Creativecodingplugin support | Free tier has a limited model |
| Perplexity | Real-time searchconcise answers | Shallow on complex reasoning |
| Claude | Calm townPDF summarization | Occasional citation errors |
While AI integration is great to have on your sideit’s important to strike a balance between human and AI content. Relying solely on AI imagestextand communication could make your content feel more distantcoldand roboticbut when used in collaboration with human-generated contentit can go a long way in connecting with audiences through a personal touch.
FAQs
1. What is Bing AI used for?
Bing AI helps with searchwritingcodingsummarizingimage generationand real-time answers using conversational chat.
2. Is Bing AI free?
YesBing AI is free to use with a Microsoft accountthough some advanced features are part of paid Microsoft 365 plans.
3. How do I write the best prompts for Bing AI?
Be clearspecificand goal-oriented. Include contextdesired formatand keywords to guide the response effectively.
4. Bing AI vs ChatGPT: Which is better?
Neither Bing AI nor ChatGPT is indefinitely better than the other one. They each have their areas where they shine. Bing AI excels at real-time search and Microsoft integration; ChatGPT is better for creative writing and memory-based tasks.
5. Does Bing AI use GPT-4?
YesBing AI runs on a customized version of GPT-4called GPT-4 Turbowhich is optimized for speed and efficiency.
Harness the Power of Bing AI With Ignite Visibility
With a better idea of how to use Bing AI in writingcreative design, and marketingyou can make full use of this tool to optimize your content. For some additional helpthere’s always Ignite Visibility. Our team can help you utilize Bing AI and other solutions for content marketing, advertisingand morehelping streamline your efforts while using AI responsibly and ethically.
When you entrust us with creative design and moreyou’ll benefit from:
- High-quality content to improve your marketing
- Personalized visuals and messaging to reach your target audiences
- In-depth market research to identify your audiences and segment them
- Maximize reach with everything from website design and SEO to paid media advertising
- And more!
Like the sound of that? Reach out to us today and connect with one of our experts.
