Watch webinar Rakuten Mobile: No ordinary telco 

Rakuten Mobile is rewriting the instruction manual for how to build a telecoms business as it shifts ambition from being an MVNO to running its own mobile network. The company has set itself the objective of constructing the world's first cloud-native mobile infrastructure. It will be fully software-controlledthereby enabling an unparalleled level of flexibility. The company says it will cost about 35% less to run than a traditional telecoms network.

As the company launches its servicethe focus turns more to its commercial strategy. Where and how will Rakuten Mobile adopt and leverage the key assetscapabilitiesand customer relationship principles of its parent organization?

During this webinarwe examine the technologybusinessand customer management strategies of Rakuten Mobile and how they come together in a commercial offering.