With nearly half of consumers using AI to discover new productsVisa and partners are laying the groundwork to go from find to buycompleting secure agentic payments
SAN FRANCISCO--(BUSINESS WIRE)--Dec. 182025--
Visa Inc. (NYSE: V) today announced a major milestone in the evolution of AI-powered commerce: hundreds of secureagent-initiated transactions have now been successfully completed in collaboration with partners across the ecosystem. This breakthrough signals that 2025 will be the final year consumers shop and checkout aloneas AI agent-driven payments rapidly transition from experimentation to mainstream adoption.
“We are seeing impressive progress in how AI will transform commercewith many real-world transactions completed by Visa’s deep network of partners,” said Rubail BirwadkerSVPHead of Growth Products & PartnershipsVisa. “This holiday season marks the end of an era. In 2026AI agents won’t just assist your shopping—they will complete your purchasespowered by Visa’s global scalestandards leadershipand unparalleled commitment to secure agentic commerce.”
New Visa research indicates that nearly half of U.S. shoppers (47 percent)1 now use AI tools for at least one shopping task—from price comparisons to personalized recommendations—reflecting a profound shift in how consumers discover and evaluate products. With AI-generated traffic surging across retail websitesVisa predicts that millions of consumers will use AI agents to complete purchases by the 2026 holiday season.
This acceleration builds on Visa’s launch earlier this year of Visa Intelligent Commercea global initiative grounded in three decades of Visa’s AI leadership in secure payments. Visa remains on track to deliver securepersonalized AI-enabled commerce to consumers by early 2026.
Real-world agentic commerce is already happening
Visa is working with more than 100 partners around the world across the commerce ecosystem; over 30 partners are actively building within the VIC sandboxand over 20 agents and agent enablers are integrating directly with Visa Intelligent Commerce. These collaborations have already produced hundreds of controlledreal-world agent-initiated transactions—proving the viability of AI-driven purchasing in live production environments.
In the United Statesearly Visa Intelligent Commerce pilots from agent-enabling partners including SkyfireNekudaPayOS and Ramp are already executing end-to-end consumer and B2B purchases in closed beta:
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Skyfire is enabling Consumer Reports’ product recommendation agent to demonstrate a purchase of Bose headphones via browser automation.
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Nekuda is allowing fashion lovers on Gensmo’s app to move from AI-d looks to purchase from Fabrique in a single tap via Rye’s checkout APIand is enabling Henry Labs to integrate a one-click checkout into Price.com and complete purchases at Honeylove via browser automation.
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PayOS is providing BeyondStyle with the payment infrastructure to enable agent-driven checkout with online retailer Jomashop.
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Ramp is applying Visa Intelligent Commerce to its automation platform for B2B paymentsstreamlining corporate bill pay operations while allowing its customers to capture cashback on card payments.
No one organization can build this aloneand Visa is empowering an entirely new ecosystem of AI companies to deliver secure agentic purchasing at a global scale.
Expanding Visa Intelligent Commerce globally
Visa has also recently expanded its Intelligent Commerce framework to accelerate adoption of agentic commerce in more markets around the globe. In Asia Pacific and Europepilot programs are anticipated to kick off in early 2026while in Latin America and the CaribbeanVisa is ensuring readiness for consumers to make AI-driven purchases at top merchants in the region over the next year. In the Middle EastVisa is working with Aldar to allow customers in the United Arab Emirates (UAE) to use AI agents to easily pay repetitive fees like real estate service charges.
Visa is building the backbone for secureintelligent transactionsensuring every agent interaction is trusted and secure.
Building standards for trusted agentic transactions
For agentic commerce to reach its full potentialan ecosystem-led approach is paramount. In October 2025Visa and more than 10 partners introduced Trusted Agent Protocolan open framework designed on existing web infrastructure that enables safe agent-driven checkout by helping merchants to distinguish between malicious bots and legitimate AI agents acting on behalf of consumers.
Akamai is the latest company to support Trusted Agent Protocolintegrating with its edge-based behavioral intelligenceuser recognitionand bot and abuse protection. TogetherVisa and Akamai will deliver the identityauthenticationand fraud controls required to let merchants confidently welcome AI agents with commerce intent into their digital storefronts.
About Visa
Visa (NYSE: V) is a world leader in digital paymentsfacilitating transactions between consumerssellersfinancial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovativeconvenientreliable and secure payments networkenabling individualsbusinesses and economies to thrive. We believe that economies that include everyone everywhereuplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
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This survey was conducted in partnership with Morning Consult between October 14 to October 162025among a sample of 1,000 adults in 12 markets: U.S.CanadaMexicoBrazilFranceGermanySpainthe UKAustraliathe UAESingaporeand South Africa. The interviews were conducted onlineand the data were weighted based on gendereducation attainmentageand race. Results from the full survey have a margin of error of plus or minus 1 percentage point.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20251218812271/en/
Media Contact
Conor Febos
[email protected]
Source: Visa Inc.