Get credit toward iPhone 17iPhone Airor iPhone 17 Pro when you trade in an eligible smartphone.Get credit toward iPhone 17iPhone Airor iPhone 17 Pro when you trade in an eligible smartphone.1 Shop iPhone
Why buy iPhone anywhere else?
When it comes to purchasing a new iPhonethere’s no better place to buy than Apple. For all your questions about carrier supportpayment optionsand getting your new iPhone set upwe have all the answers you need.
ShopFind a store
We’ll make sure it works with your carrier.
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Can you connect my new iPhone to any carrier?
For sure. We can easily activate your new iPhone so you can keep your same number and rate plansaving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less
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Will my new iPhone
be unlocked?Every iPhone you buy from us online or in an Apple Store is unlockedwith the exception of a few carrier financing options. With an unlocked iPhoneyou’re free to go with the carrier of your choice. Show more Show less
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What about carrier plans with my new iPhone?
You can easily stick with the carrier plan you have. If you’re looking to switchstop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less
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Is it cheaper to buy from my carrier?
Not necessarily. While many carriers have special offers for buying an iPhonemost of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less
Have more questions about carrier support?
Chat nowLet’s talk payment options.
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Should I buy with Apple Card?
Definitely. You’ll get 3% Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthlyjust choose Apple Card Monthly Installments at checkout as your payment option and get interest-free payments and 3% Daily Cashall up front.2 Show more Show less
Learn more about Apple Card Learn more about Apple Card Monthly Installments
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Can I get carrier deals at Apple?
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Can I trade in my old phone?
Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone or get back on a gift card.1 If your trade‑in doesn’t have any monetary valuewe can recycle it for free. And if you have any old devices lying aroundyou can trade those intoo. Show more Show less
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What if I want a new iPhone every year?
We have an option for that. With the iPhone Upgrade Programyou can get the latest iPhone every year with AppleCare+ coverage included.4 Interested? Just chatcallor visit an Apple Store to learn more from a Specialist. Show more Show less
Have more questions about payment options?
Chat nowWe’ll help get your new iPhone set up quickly.
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Can you help me set up my new iPhone?
You bet. Whether you buy online or in an Apple Storeit’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or join a Personal Setup session onlinewe’ll help transfer your contacts and photosshow you how to set up privacy and security features like Face IDand more. Show more Show less
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Is it hard to move everything over to my new iPhone?
Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your online Personal Setup sessionwe can move everything over in a snap. If you’re not able to back up beforehandwe can move all your data over using Quick Start when we set up your new iPhone.
If you’re switching to iPhone from Androidyou can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 26you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever. Show more Show less -
Is all my
information safe?Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us onlinewe’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Storewe’ll erase all the data right then and there. Show more Show less
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What do I get with AppleCare coverage?
AppleCare offers one-stop service for all of your Apple products — straight from Apple experts. Get easyfast repairs for accidents like drops and spills. A replacement device if yours is lost or stolen.5 And 24/7 priority care with just a chattapor call.6
You can extend AppleCare coverage for your new iPhone with AppleCare+ with Theft and Loss. Or you can cover multiple products — even those you already own — in one convenient plan with AppleCare One.7 Show more Show less
Have more questions about setting up your iPhone?
Chat nowWhich iPhone
is right for you?
Aluminum unibody
Action button
Camera Control for
faster access to photo
and video tools
A19 Pro chip
6-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 39 hours
video playback9
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Pro Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide | 48MP
Fusion Telephoto
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Macro photography
Dolby Vision up to
4K at 120 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence10
Emergency SOS
Emergency SOS
via satellite11
Crash Detection12
Roadside Assistance via satellite11
Messages via satellite11
USB-C
Supports USB 3 for
up to 20x faster transfers
Titanium frame
Action button
Camera Control for
faster access to photo
and video tools
A19 Pro chip
5-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 27 hours
video playback13
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Fusion
camera system
48MP Fusion Main
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Dolby Vision up to
4K at 60 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence10
Emergency SOS
Emergency SOS
via satellite11
Crash Detection12
Roadside Assistance via satellite11
Messages via satellite11
USB-C
Supports USB 2
Aluminum frame
Action button
Camera Control for
faster access to photo
and video tools
A19 chip
5-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 30 hours
video playback13
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Dual Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Macro photography
Dolby Vision up to
4K at 60 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence10
Emergency SOS
Emergency SOS
via satellite11
Crash Detection12
Roadside Assistance via satellite11
Messages via satellite11
USB-C
Supports USB 2
Aluminum frame
Action button
A18 chip
4-core GPU
Hardware‑accelerated ray tracing
Up to 26 hours
video playback13
12MP TrueDepth camera
Tap to zoom
2-in-1 camera system
48MP Fusion Main
Super-high-resolution photos
(24MP and 48MP)
Portrait mode with
Depth Control
Dolby Vision up to
4K at 60 fps
Photographic Styles
Optical zoom
options
Apple Intelligence10
Emergency SOS
Emergency SOS
via satellite11
Crash Detection12
Roadside Assistance via satellite11
Messages via satellite11
USB-C
Supports USB 2
Need some help? Chat nowcall 1-800-MY-APPLE, or find a store.
Discover even more when you’re ready.
After your new iPhone is set up just the way you like itask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.