Excepting the AirTag 2so far it’s been a quiet year for Apple hardware. But that’s poised to change next weekas the company is hosting a “special experience” on March 4.
The use of the word experiencerather than event or presentationimplies that Apple’s typical presentation format won’t apply here. And CEO Tim Cook more or less confirmed this when he posted that the company had “a big week ahead,” starting on Monday. Apple is most likely planning multiple days of product launches announced via press release on its Newsroom sitewith the “experience” on Wednesday serving as a capper and a hands-on session for the media.
Apple has used a similar strategy beforespacing out relatively low-key refreshes over several days to generate sustained interest rather than dropping everything in a single 30- to 60-minute string of pre-recorded videos.
Reporting on whatexactlyApple plans to announce has consistently centered on a small handful of specific devicesbut with the exception of the iPhone 17 seriesthe M5 Vision Proand the Apple Watchmost of Apple’s major products have gone long enough without an update that anything is possible. Here’s what we consider to be the most likelyand a few other notes besides.
The long-awaited “budget” MacBook
Most rumors and leaks agree that Apple is preparing to launch a new MacBook priced well below the MacBook Airin a similar to the $349 iPad or the iPhone 16e. Commonly cited specs include a 13-inch-ish screen and an Apple A18 Pro chipwhich debuted in the iPhone 16 Pro in 2024 and is typically packaged with 8GB of RAM. The laptop is also said to be coming in multiple colorstaking a page from the iMac and the basic iPad.

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