How To Do Keyword Research For The Fitness Industry

Discovering the power of keyword research is like finding the secret ingredient to boost your fitness business online. In today's digital ageit's not just a helpful tool – it's essential. By mastering keyword researchyou'll unlock the key to making your fitness website stand outattracting the right clientsand taking your business to the next level.

Solet’s discuss keyword research: the secret sauce for enhancing your fitness business’s online visibility.

When done correctlykeyword research is the cornerstone for successful blog SEO and other online marketing campaigns. It helps you create the right content to rank your fitness website high on search results while providing insights into the latest marketing trends you should focus on. This wayyou’ll attract your best-fit clients in droves without spending a dime on Google Ads. ​

We’ll cover how to do keyword research correctly to help you position your fitness business in front of the right audience. So you can boost your organic trafficsign new clientsand take your business to new levels.

People use specific termscommonly called keywordswhen searching online for solutions to their problems. Keyword research is the step-by-step process of identifying and analyzing the terms people use in search enginesto use the data for specific purposes.

Business owners use data from their keyword research efforts to improve business processessuch as product developmentsearch engine optimization (SEO)and general online marketing activities. ​

The best keyword research process not only reveals the search terms potential customers use. It also shows how many times people search for specific terms. You can use this information to target popular keyword phrases and align your marketing resources to produce maximum ROI.

In the fitness industrykeyword research helps you identify the most relevant search terms your target audience uses when looking for fitness-related products and services online. This is essential for two main reasons:

Your target audience uses different keywords to meet various needs. For examplea user who searches“what is personal training” is likely looking for information about personal training. It’s different from another user who searches“best personal training in Texas”. This one might be ready to sign up for a personal training membership compared to the first one. ​

When you perform keyword researchyou can tell your audience’s needsdesiresand wants. Then create content and tailor your business’s offerings to meet their needs.

SEO is the most dominant web traffic acquisition method for websites. According to BrightEdge's research73% of all clicks went to organic search listings in 2022.

Conducting keyword research helps you identify relevant keywords you can target to optimize your blog posts and other web content.

In doing soGoogle will rank your website high in search engine rankings for various search queries. The higher you rankthe more organic traffic you’ll attract to your site. Targeted organic search traffic can easily convert into paying customers.

After understanding the pivotal role of keyword research in enhancing your fitness business's online presenceit's time to delve into the practical steps of conducting effective research.

Google processes nearly 8.5 billion searches daily. For your fitness website’s content to appear as the most relevant and helpful responses to some of these searchesyou must identify and target specific keywords in the fitness industry.

Here are 8 steps to do keyword research correctlyidentify the best keywords and dominate search results for fitness-related searches. By following these stepsyou'll be equipped to identify the most relevant keywordsoptimize your contentand ultimately attract more organic traffic to your website.

Thorough keyword research begins with understanding your audience. Who are your ideal clients and what terms do they use to describe your fitness services and other similar products? Alsowhat other related keywords do your potential customers use often? ​

You want to create a list of significantrelevantgeneral topics based on everything you know about your audience and your business. Examples include gymfitnessworkoutyogabodybuildingnutritionetc. A quick social media or Google search to identify the terms your audience uses may be of help here.

Once you understand your audience and have a list of overall topicsbrainstorm seed keywords around these topics you’d like your website to rank for. A seed keyword is a short keyword phraseoften three words or lessthat describes your fitness niche and creates the basis of your keyword research process.

Come up with as many seed keyword ideas as possible. You’ll work with these to identify your target keywords later on. Some examples of seed keywords in fitness include 'fitness classes''workout routines''bodybuilding exercises''yoga poses''personal training''meal planning''weight loss'etc.

Answer the Public can be a great tool to help you find out some of the questions people interested in your services will be looking for online.

Nextuse keyword research tools to get more keyword ideas from each seed keyword you brainstormed under Step 2. To do thisplug your seed keyword into a keyword research tool and click ‘search.’

Most keyword tools work the same wayalthough they produce different results. You should be able to pull several keyword ideas from these tools based on the seed keyword you searched for. We recommend using more than one keyword tool to generate a comprehensive list of different types of new keywords.

A few paid and free keyword research tools to consider include:

• Google’s keyword planner
• Wordtracker
• SEMrush
• Moz’s keyword explorer
• KWFinder
• Ahrefs

When using keyword toolspay attention to the following keyword metrics to discover the best keywords worth investing in:

• Monthly search volume – how many times the keyword gets searched per month
• Cost per click (CPC) – how much it costs to target the keyword through paid advertisementssuch as Google Ads
• Keyword difficulty – how easy it would be to rank for the keyword

By the end of this stepyou’ll have a list of keywords you can target from each keyword research tool.

In an ideal situationyou’d target keywords with the highest search volumesbut these are often competitive and difficult to rank for if your website is not well-established.

Insteadfilter the keyword list you created in the previous step to find long-tail keywords you can rank for fast. You may note the high search volume keywords separatelyso you’ll target them later once you’ve established your authority online. ​

For nowfocus on long-tail keywords. They have a low monthly search volume but are often more specific and closer to a sale. As a resultthey’re less competitive and have higher conversion rates.

Using these as your target keywords can help you rank higher on search results faster. Good examples of long-tail keywords include ‘best yoga poses for better sleep’‘customizable meal planning software for personal trainers’etc.

You also want to analyze your competitors to identify keyword phrases they’re ranking forbut you’re missing out on. Commonly called a keyword gap analysisthis process helps you identify highly relevant keywords you should be targeting. Most keyword and research tools allow you to perform a keyword gap analysis in a few clicks. Add any keywords you identify in this step to the spreadsheet you created earlier.

Nearly all keyword research and SEO tools have a score (1 to 100) that shows how competitive a keyword is. A keyword difficulty score of 1 means low competitionand 100 is the highest competition. Sort the keyword list you created earlier based on their keyword difficulty – from the most competitive keywords to the least competitive ones.

After evaluating keyword difficultyrefine your list to identify the keywords you’ll prioritize. The most crucial factors to consider when prioritizing your keywords include: ​

• Relevance to your specific fitness services: Do the keywords contain your seed keyword? If yesare they a broadexactor phrase match or related keywords? You want to ensure you target and attract relevant organic search traffic.
  
  
• Search volume: Because you’re targeting long-tail keywordsall the keywords may have a low to moderate search volume. Stillcheck the search volume data to pinpoint keywords with the highest search volumes on your list.
  
  
• Competition: The lower the competitionthe better.
  
  
• ​ Keyword intent: The search intent determines the business value of a keyword. Most keywords are either informationalcommercialtransactionalor navigational. Prioritize the keywords whose search intent matches your current business goals.

​ As a rule of thumbalways prioritize the least competitivelong-tail keywords that are a phrase match to your seed keyword and have a moderate search volume.

By nowyou have a list of relevant keywords that are the basis of your content strategy. Create high-quality content around these keywords following SEO best practices to ensure you dominate search results. ​

High-quality contentin this caserefers to content that's well-researchedhelpfulandabove allmeets the user’s search intent effectively.

Performing keyword research for SEO is crucial for successful online marketing. If you follow all the steps above and focus on creating helpful content that fully meets user intentyou’ll earn Google’s trust and the trust of your target audience. As a resultyou’ll rank high and maintain a solid online presence. Good luck!