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Choice Hotels' News

Clarion Pointe Soars to 60 Hotels Open
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Elevated essentials at an affordable price continue to attract owners and guests alike

ROCKVILLEMd.July 132023 /PRNewswire/ -- Clarion Pointea midscale select-service brand founded in 2018 and franchised by Choice Hotels InternationalInc. (NYSE: CHH)is continuing its expansion with 60 hotels open and more than 50 hotels in the pipeline.

"Today's savvy travelers seek affordable hotel accommodations with elevated essentials in just the right places – and Clarion Pointe delivers with contemporary designon-demand technologymodern fitness essentialsand thoughtful food and beverage options," said Cathy Hartmanvice presidentbrand strategyChoice Hotels. "This milestone emphasizes the excitement about the brand from both guests and developersin addition to Choice Hotel's continued commitment to the success of Clarion Pointe."

Interest in the brand remains strong with several recent openingsincluding TampaFlorida; JacksonvilleNorth Carolina; Prescott ValleyArizona; CharlestonSouth Carolina; and SyracuseNew York.

  • Clarion Pointe Tampa East Near Fairgrounds and Casino: Located at 10007 Princess Palm AvenueTampaFLthe two-story hotel offers easy access to nearby attractionsincluding Seminole Hard Rock Hotel & CasinoBusch Gardens Tampa BayTampa Fairgroundsand the famous Gulf Coast beaches. The hotel recently hosted a grand opening ceremony with representatives from Choice Hotels and the developerBrahmas PropertiesLLCto commemorate the development milestone for the Clarion Pointe brandhighlighting the brand's entrance to the Tampa community.
  • Clarion Pointe Prescott Valley: Conveniently located one mile from the Findlay Toyota Event Centerthe 60-room hotel offers great access for groups traveling for large-scale events like conventionsconcertsand more. Guests can also visit Prescott Frontier Dayshome to the World's Oldest Rodeoas well as nearby outdoor attractions such as Glassford Summit Trail and Watson Lake. The hotel features a 24/7 marketplacefree deluxe continental breakfasta business center with a copy machineguest laundry servicesand a fitness center. Clarion Pointe Prescott Valley was developed by Pro Hospitality FiveLLC.
  • Clarion Pointe Sevierville – Pigeon Forge: John Solarzowner of the award-winning Clarion Inn Willow Rivercontinues to prove his dedication to the Clarion brand family with the upcoming opening of the Clarion Pointe Sevierville – Pigeon Forgemaking Solarz the first owner and operator of both a Clarion and Clarion Pointe hotel.

"Clarion Pointe continues to be one of the leading conversion opportunities in the midscale segment because of the efficient conversion process and best-in-class support from the Choice Hotels team," said Tom Neesenior vice presidentfranchise developmentChoice Hotels. "The brand appeals to growth-minded owners who want flexibility and industry supportand it's why Clarion Pointe continues to expand to more of guests' favorite markets nationwide."

Like all Clarion Pointe hotelsthe newest properties allow travelers to optimize their stay with "focal pointes," including:

  • Contemporary design touches that guests will want to share with friendssuch as signature murals in the lobby and guest rooms inspired by local points of interest.
  • Thoughtful food and beverage selectionsstarting with a complimentary breakfast and premium tea & coffeeall the way through craft beerselect wine and small bites available for purchase in the marketplace.
  • Technology with on-demand connectivity to work or chill outincluding 49-inch TVs with casting capabilities and freestreaming-strength Wi-Fi.
  • Dedicated workout space featuring all the modern essentialslike cardio equipment and a strength-training stationto stay fit to the core.

Clarion Pointe is backed by the power of Choice Privilegesthe award-winning loyalty program where members earn points on eligible charges during their staywhich can be redeemed for reward nights at nearly 7,400 hotelsrepresenting over 625,000 roomsin 45 countries and territories. worldwide. With the Choice Privileges Mastercard and Choice Privileges Select Mastercardmembers can earn more points fasterincluding on everyday purchases.

For more information on development opportunitiesvisit www.choicehotelsdevelopment.com/clarion-pointe.

About Choice Hotels® 
Choice Hotels InternationalInc. (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stayChoice® has more than 7,400 hotelsrepresenting over 625,000 roomsin 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscaleextended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more informationvisit www.choicehotels.com.

About Clarion Pointe®
The Clarion Pointe brandfranchised by Choice Hotelsoffers savvysensible travelers more options for affordable travel.  Hotels offer guests a convenient and affordable experience with elevated essentials in just the right placesincluding contemporary design touchescurated food and beverage optionsand on-demand connectivity. In addition to comfortable rooms with signature muralsClarion Pointe properties offer modern fitness essentials plus free Wi-Fi and complimentary breakfast. As of March 312023there are 60 Clarion Pointe hotels open and 60 hotels awaiting conversion. For more informationvisit www.choicehotels.com/clarion-pointe.

Forward-Looking Statement
This communication includes "forward-looking statements" about future eventsincluding anticipated hotel openings. Such statements are subject to numerous risks and uncertaintiesincluding construction delaysavailability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Qany of which could cause actual results to be materially different from our expectations. 

© 2023 Choice Hotels InternationalInc. All rights reserved.

SOURCE Choice Hotels InternationalInc.

For further information: Choice HotelsAmanda [email protected]
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