The 8 Best New Men's Fragrances of 2026 So FarFrom Jo Malone to Creed Wild Vetiver

A good fragrance is a must-buy for any guy serious about the way he comes across. In a world of first impressionsscent usually depicts the second. Depending on what you go fora nice scent could be the deal breaker for that big job you’re afteror could be the reason you bag a second date.

That being saidthere are loads out therewhich is why we’ve compiled a list of our favourite new releases this year. Read onshould you wish to add a new fragrance to your rotationor you’re simply getting started with your scent game.

LOEWE Aire Sutileza Elixir

With notes of pearvetiverbergamot and lemonas well as orange flowerjasmine sambac and magnoliaLoewe's Aire Sutileza Elixir EDP is the kind of scent you want to be doused in during the warmer months.

Jo Malone Beach Blossom Cologne

Jo Malone's newest scent is a refreshing twist of coconut waterlime and mintwrapped in the allure of tonka bean. This island-inspired cocktail might sound good enough to drinkbut we don't recommend it.

Dior Ambre Nuit Esprit de Parfum

Bold and punchyAmbre Nuit Esprit de Parfumwhich is a new take on an old classicutilises an accord of spicesmade up of a duo of cinnamon and cardamom. This accord is paired with a soft amber accent - the signature ingredient of the original eau de parfum. Best saved for after dusk.

Yves Saint Laurent Y Iced Cologne

YSL's Y is no new scenthaving been released in 2018. This takehoweverhas an additional burst of mint at its heartwhile the fragrance has been designed to deliver a spray duration that lasts 3 times longer.

TSU LANGE YOR Luca eau de parfum

Troye Sivan's fragrance brand doesn't need his name stamped on a bottle to sellit's that good. Lucaour favourite scent in the line-upis fresh and energisingand uses bergamotyoung citrus and black pepper to liven things up.

Creed Wild Vetiver eau de parfum

Creed is always onto something special. Timur Berrybergamot and pink pepperblended with rose CentifoliaGeranium and cedarwoodmake this as glorious a scent as the English countryside. Spritz liberally.

Acqua Di Parma buongiorno dolce far niente

Dolce Far Niente translates into English as the "the sweetness of doing nothing," and this fragrance pays homage to that. Light and relaxingit's pumped with comforting lemon wood and warm musk.

Velvet Crystal Smoke Eau de Parfum

Dolce & Gabbana's Velvet Crystal Smoke blends incense and star anise as an homage to the wisdom of ancient Egypt and the mysticism of Sicily. It's spicyminerally and intriguing.