
How to Use Reddit: A Beginner’s Guide for Marketers + Creators
How to get started on Reddit as a marketerbusiness owneror creator to expand your brand's reach — and why you should.
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Reddit is a forum- social media platform where users share contentask questionsand engage in discussions within niche communities.
Reddit is a forum- social media platform where users—known as Redditors—share contentask questionsand engage in discussions within niche communities called subreddits. Think of Reddit as the internet’s town square: a bustling space where people with shared interests gather to exchange ideasnewsand opinions. With an upvote/downvote systemthe more helpful or interesting content rises to the topmaking it the “front page of the internet.”
Reddit is used for discussing a wide variety of topics. From hobbiespop cultureand industry insights to niche interests like woodworking or obscure TV showsReddit is home to virtually any community you can imagine. It’s a space for learningsharing adviceasking questionsand staying updated on the latest trends and news.
To get started on Reddit, create an account and explore subreddits that align with your interests. Lurk a bit to get a feel for each community’s culturethen engage by upvoting/downvoting postsleaving commentsor asking your own questions. Rememberauthentic participation goes a long way—Reddit is all about building trust in communities. Read our handy guide on how to get started on Reddit to learn more!
Subreddits are niche communities on Reddit where users discuss specific topics. Each subreddit has its own rulescultureand members. For example, r/technology focuses on tech news and discussionswhile r/DIY is for sharing home improvement tips and projects. You can join subreddits related to any interest—from professional topics to entertainment and hobbies. Here’s a fun map of Reddit to illustrate the topic distribution.
To post on Redditfirstchoose a relevant subreddit. Then click the “Create Post” buttonadd a titleand write your content (textimagelinketc.). Be mindful of the rules specific to that subredditas some communities may have guidelines about post lengthcontent typeor self-promotion.
Karma is Reddit’s points system. You earn karma when your posts or comments are upvoted and lose it when they’re downvoted. It’s essentially a reflection of your contribution to the community—higher karma indicates that other Redditors find your content valuable or interesting.
OP stands for “Original Poster,” referring to the person who started the discussion or created the post. When people reply to the OPthey’re directly engaging with the author of the thread.
If you’re looking to incorporate Reddit into your social strategyBuffer is working on adding a Reddit integration in the future! You can upvote this feature on our suggestions pageand help us prioritize it. In the meantime, Buffer’s tools can help you manage your other social platforms seamlesslyso you’re always ready to engage with your audience authentically. Stay tuned!

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