The internet’s new favorite slang term has some users scratching their heads.
While the expression “67” (pronounced “six-seven”) has surged in popularity on social mediathe significance of the number remains a mystery to some.
The term’s origins have been traced back to the song “Doot Doot” by Skrillain which the rapper frequently recites the lyric“Six-seven.” The track went viral as a sound on TikTok in late 2024 with thousands of users adding it to their uploadsleading to the song being officially released as a single in February 2025.
Meanwhilethe meaning of “67” has been more debated—and perhaps intentionally so. While some have defined the expressionparticularly when paired with a double-handed balancing motionas meaning “so-so,” content creator Philip Lindsay summed it up as being purposefully puzzling.
“Now it is something that you’re just trying to use to get somebody to reference the number 67,” he said in a TikTok video posted in August. “There is no real meaning to it. It is a number that is fun to saypopularized by a meme with the hand motionsand it just doesn’t mean anything.”
Nonethelessthe phrase quickly became associated with Charlotte Hornets point guard LaMelo Ballwho stands at a striking 6-feet7-inches tall. The correlation stemmed from a specific TikTok video which edited together Skrilla’s single with an announcer saying“I’m just realizing now that [LaMelo] literally moves like somebody that’s 6’1”6’2”except he’s 6’7”.”
Part of the term’s viral nature came from creators applying it to their own everyday situations. For exampleone TikTok user posted a video of himself rapping along to the song in reference to a school gradewith onscreen text reading“I got 67/100 on that test what abt you.”
And some starsparticularly in the basketball worldhave added to the craze by using the phrase in real life. During a press conference in FebruaryWNBA player Paige Bueckers couldn’t contain her laughter as she responded to a reporter’s question about her five-year tenure with the UConn Huskies college basketball team.
“I’ve been here for five years,” she began in a clip posted on YouTube“but it’s felt more like 6-7.”
Meanwhileothers TikTokers are more concerned with the numbers in their bank account. After allbeing an influencer can be quite lucrative—read on to see what TikTokers and more social media stars have said about their paychecks.
Bradley on a Budget
Bradleywho documents ways to save and make moneyshared that he earned $58,857 on OnlyFans in 2025as well as $123933 on content creating as an influencer with 1.5 million TikTok followers.
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hoursless than a week after turning 18.
Tay shared a photo of her alleged earningsin which she earned $1,024,298: $486,558 from messages$511,003 from subscriptions and $26,736 in tips.
Ariana Biermann
Kim Zolciak-Biermann's daughter is making her way an influencersharing on her Bravo show Next Gen NYC that she makes $1,000 per sponsored post on TikTok.
“Now living in damn New York CityI need to be making a lot more money than I was making in Atlanta,” she said in a July 2025 episode. “Right now I need to be doing everything that I can to generate even more money.”
Ariana—who inked her first brand deal at age 14—knows it can be lucrativesaying“You can get paid astronomical [amounts] to do a story or do an Instagram postand I made quite a bit of money.”
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for themwhich she turned down. The deal would've included two in-feed Instagram poststwo TikTok poststwo Instagram Story posts and two YouTube integrations.
Jimmy "Mr. Beast" Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire "on paper" in February 2025.
Howeverhe explained that he mostly doesn't keep that money for himself.
"In my actual bank accountI have less than a million dollars," he explained during an appearance on the Diary of a CEO podcast at the time. "I just like to reinvest it all."
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In factshe even shared screenshots of her earnings from November 2023 to November 2024which included a $4.7 million paycheck from one subscriber alone.
JoJo Siwa
The Dance Moms alum revealed that she made "six digits a montheasy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at alland I'll just make bacon in my kitchenin my bathrobein my little slipperswe'll just hang out and I'll just chat and I'll do a Q&A."
Other timeshe's making bank by offering discounts on his own branded makeup products.
"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.
As for a ballpark figureshe said"Ohwe're in the millions."
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a yearmostly from brand deals and Snapchat's mid-roll program.
Deepti Vempati and Natalie Lee
After appearing on Netflix's dating show Love Is Blind in 2022the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Heidi Montag and Spencer Pratt
Similarlythe Hills alums turned to social media to make money after the Los Angeles wildfires of 2025. But they weren't earning as much as people thought.
"Everyone thought that was $3.5 million in the week," Spencer told E! News at the time. "If it was truewe would be in Bel Air right now shopping for our new house."
Insteadhe revealed he only made $3,500 that week from the 5,000 videos on his TikTok page.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videoswithout creating new content.
She's made over $610,000 in 14 years on the platform in ad revenue alonewith less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023the content creator has scored $50,000 on a single sponsored video.
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored videohe told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views)with under 30,000 subscribers.