This article is intended for members enrolled in an individual health insurance plan through the health insurance marketplace (not those who have coverage through an employer). Well onTarget® and Blue PointsSM are not available to all members. Check your plan information to see if you have these benefits
Blue PointsSM is a rewards program where members earn points by reaching goals and completing healthy activities. Members who enrolled in a health plan through the health insurance marketplace can earn points and redeem them for gift cards to some of your favorite stores.
How Do Blue Points Work?
The Blue Points rewards program is part of Well onTarget®an online portal that helps keep your wellness routine fun and on-track. With Blue Pointsyou earn points for completing Well OnTarget activities like taking the health assessmentadding a fitness tracker and visiting a fitness center. You can also earn pointsand make your life easierby signing up for paperless communications and enrolling in auto pay.*
Through Blue Pointsplan subscribers and their adult dependents can earn up to $100 in a calendar year that is redeemable for gift cards at retailers such as AmazonTargetStarbucks and more. Plan subscribers and their adult dependents are eligible to earn up to $100 a year each. For examplea family of four (all 18 or over) would each be able to earn $100 a year ($400 total).**
Get closer to that $100 gift card with every goal checked off.
|
Activity |
Description |
|
Set Up Auto Bill Pay |
Sign up for Auto Bill Pay to keep your coverage secure and earn points. You can earn $10 worth of Blue Points each year for having auto-pay. |
|
Sign Up For Paperless Communications |
Update your preferences to paperless communications to get 24/7 access to your health plan information and earn up to $10 worth of Blue Points each year. |
|
Connect a Device or Mobile App |
Earn points when you connect a fitness device or mobile app in your Well onTarget portal. |
|
Track Progress via Device or Mobile App |
Earn points for using a fitness device or mobile app to track your steps. |
|
Track Progress |
Earn points for tracking your efforts. Tracking your progress can help you stay focused on your wellness goals. |
|
Progress Check-In |
Earn points by completing progress check-ins. You can get up to 45 points per month. |
|
Self-Management Program Completion |
Complete any of the many self-management programs to earn points quarterlyup to your yearly limit. |
|
Health Assessment |
Earn points for completing an assessment twice a year. The health assessment will help you know what you’re already doing well and find opportunities for improvement. |
|
Fitness Program Enrollment |
You’ll earn points when you enroll in the Well onTarget Fitness Program. |
|
Fitness Center Use – Visit 1 |
Earn points for your first visit each week at a participating Fitness Program location. |
|
Fitness Center Use – Visit 3 |
Earn points for your third visit each week at a participating Fitness Program location. |
Not Signed Up for Well onTarget? It’s Easy to Get Started
If you’re ready to start earning rewards and engaging in your health journeytake the first step by enrolling in Well onTarget.
To enrolllog in to Blue Access for MembersSM. Go to My Health and then Wellness. Look for Well onTarget and click Visit Well onTarget to get started.
You can also access Well onTarget through the BCBSTX App. The mobile app is available in English and Spanish for iPhone and Android users. Download the BCBSTX App from the Apple App Store 
or Google Play.
If you’re new to the BCBSTX Appwhen you first open itclick Sign Up and enter your BAM username and password.
After you log in to the BCBSTX Appscroll down and click on Wellness and look for Well onTarget.
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