Mother’s Day

It's not too late to find the perfect gift.

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iPhone

Meet the latest iPhone lineup.

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iPhone 17 Proback exteriordeep blue colorPro Fusion camera system in top left cornerApple logo in centeriPhone 17back exteriorwhite colorDual Fusion camera system in top left cornerApple logo in centeriPhone 17eback exteriorsoft pink colorFusion camera system in top left cornerApple logo in centeriPhone Airsidetitanium frame profileFusion camera system in top left corner

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11rose gold coloraluminum casesleep scoreright side exteriorDigital Crownmicrophoneside buttonstarlight Sport Band

Apple Watch

Radiate Pride with the vibrant new Pride Edition Sport Loop.

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Apple Watch Series 11Pride special edition watch faceradial (hourminutesecond handsmulticolored slices aligned with hour marks converge at center pointblurred colors)paired with Sport Loop bandspecial editionPride color (multicolored wavy pattern)

MacBook Neo

Amazing Mac. Surprising price.

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Apple Business

The tools you need to run and grow your business. All in one place.1

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A lineup of business-related apps and tools including iCloudCalendarMapsApple BusinessMailApple Careand App Store.

iPad Air

Now supercharged by M4.

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Apple Trade In

Get up to $195–$685 in credit when you trade in iPhone 13 or higher.2

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Apple Card

Get up to 3% Daily Cash back with every purchase.

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