苹果2026春季新品发布会已正式定档北京时间3月4日22时，库克此前曾发文预热这场“热闹的一周”，此次发布会首次以上海为主场，纽约、伦敦同步开启线下体验，线上全程中文同传直播。发布会主打AI普惠与亲民定价，将推出iPhone 17e、低价MacBook、iPad 12、iPad Air 8四款核心新品，全系落地Apple Intelligence基础智能功能，苹果下沉中端市场的布局全面展开。
iPhone 17e作为入门主力机型，是本次发布会的核心看点之一，该机核心升级为A19芯片，也是其唯一的硬件迭代点，同时搭载苹果自研C1X基带，大幅改善5G信号表现。产品沿用6.1英寸60Hz京东方OLED屏，外观模具或与上代保持一致，新增MagSafe磁吸充电功能，出厂搭载iOS 19系统并支持5年系统更新。价格方面，国行官方预计4499元起，叠加补贴后入手价可下探至3999元，成为苹果入门iOS设备的高性价比之选。
图片来源：MacRumors，下同
低价MacBook则是苹果史上最亲民的笔记本产品，海外起售价599-799美元，国行预计进入4000元档位。该机最大突破是首次在Mac产品线搭载iPhone同款A系列芯片，采用iPhone 16 Pro同款A18 Pro（第二代3nm工艺），6核CPU+6核GPU搭配16核神经引擎，性能略超M1、单核接近M4水平。硬件上配备12.9英寸无刘海LCD屏，铝合金机身采用石墨包覆工艺提升散热，还将推出多彩配色，测试的浅黄、浅绿等六色中至少保留四款，致敬经典iBook G3系列。
iPad 12预计正式命名为“11英寸iPad（A19）”，是入门平板的常规升级款，外观与iPad 11基本一致，核心将运存从6GB提升至8GB，适配Apple Intelligence基础AI功能，有爆料称其芯片为A18，性能满足日常使用。其他规格延续11英寸2360x1640分辨率LCD面板、前后12MP摄像头，国行起售价大概率维持2999元，实现“加量不加价”。
iPad Air 8作为中端平板中坚力量，迎来核心性能升级，搭载Pro级M4芯片（3nm工艺），性能较前代提升30%以上，轻松应对轻办公、绘画、4K视频剪辑等需求。产品提供11/13英寸LCD屏，首次支持Wi-Fi 7与蓝牙6.0，USB-C接口传输速度升级，兼容Apple Pencil Pro和妙控键盘，出厂搭载iPadOS 19系统。该机国行预估4599元起，在性能与价格间实现均衡，成为中端生产力平板的优选。
此次发布会是苹果2026年首场重磅硬件发布，多款新品下调入门门槛，同时将旗舰芯片、AI功能向中端下放，既进一步降低了苹果生态的入手成本，也将与安卓、Windows阵营展开更直接的中端市场竞争。据悉，发布会后新品将快速开启预售，苹果老款机型也有望迎来降价潮。
编辑点评：苹果此次春季新品发布会紧扣亲民与AI普惠，多款新品下放旗舰级芯片、升级核心配置，还大幅拉低Mac、iPhone的生态入门门槛，iPad系列则常规升级力求加量不加价，下沉中端市场、扩大生态覆盖的布局十分明确。
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