iPhone

Meet the latest iPhone lineup.

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iPhone 17 Proback exteriordeep blue colorPro Fusion camera system in top left cornerApple logo in centeriPhone 17back exteriorwhite colorDual Fusion camera system in top left cornerApple logo in centeriPhone 17eback exteriorsoft pink colorFusion camera system in top left cornerApple logo in centeriPhone Airsidetitanium frame profileFusion camera system in top left corner

MacBook Neo

Amazing Mac. Surprising price.

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MacBook Neo in bright citrus colorbalanced on fingertips of open handscreen displaying colorful abstract pattern

iPad Air

Now supercharged by M4.

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iPad Air models floatingback exteriorsingle-lens camerafront exteriorrounded cornersblack display bezel

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11rose gold coloraluminum casesleep scoreright side exteriorDigital Crownmicrophoneside buttonstarlight Sport Band

Mother’s Day

Find the perfect gift for whoever you call Mom.

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Dotssquigglesspiralsand flower shapes in different hues of orangepinkand yellow burst and spread across from behind Apple logowrapped in an orange color bowmade up of dotssquigglesspiralsand flower shapes in different hues of orangepinkand yellow

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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AirPods Pro 3wireless headphoneswhite colorsilicone tips

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shapeemphasizing narrow profile

Apple Trade In

Get up to $195–$685 in credit when you trade in iPhone 13 or higher.1

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Side-by-sidehand holding iPhone 13 in silicon case with stickers on back exteriortrade-in with hand holding new iPhone box for iPhone 17 Pro

Apple Card

Get up to 3% Daily Cash back with every purchase.

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Apple CardfrontApple logo in top leftcardholder name in middle left Marisa Robertsoncard chip in middle right.

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