Parents shopping for a swimsuit are often looking for three key features: fitsun protection andof course. Kids have major preferences after all—they span the gamut from patterns to color selects—while mom and dad are looking for a swimsuit that won’t rubchafe or ride upbut also ample coverage.
Paula Browndirector of marketing for Reimaa brand that’s renowned for its functional kids’ wear (swimsuits included)says“The most important feature when buying kids’ swimwear is sun protection since young skin is more sensitive to sunlight.” (Ideallyyou want a UPF rating of 50+ in a kids’ bathing suitwhich means it blocks over 98 percent of harmful UVA and UVB rays.)
Both Brown and the parents we chatted with—many of whom live in warm climates with nearby beach access year-round—agree: Comfort is also critical. Think about how kids play in the water. They’re racing aroundgetting covered with sand and splashing about. “You want a suit that makes it easy for them to move and play,” Brown adds. As for a a bright color or bold pattern never hurts since it makes it easier to spot your kid in the water or in a crowd.
Sowhat swimsuit should you choose? We tested a bunch of swimsuitspolled parents and asked the experts about the brands they go back to again and again.
