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< data-emotion="css 1r9hm4d">.css-1r9hm4d{-webkit-flex-basis:auto;-ms-flex-preferred-size:auto;flex-basis:auto;display:inline-block;padding-right:16px;padding-bottom:0px;}.css-1r9hm4d+.css-1r9hm4d{display:none;}< data-emotion="css kq0ut9">.css-kq0ut9{display:block;color:#efece7;}< data-emotion="css 1vlg4j9">.css-1vlg4j9{display:inline-block;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;padding:0;margin:0;background:none;border:none;font-family:inherit;font-size:inherit;line-height:inherit;font-weight:inherit;text-align:inherit;cursor:pointer;color:inherit;-webkit-text-decoration:none;text-decoration:none;padding:0;margin:0;font-size:16px;line-height:22px;}.css-1vlg4j9.css-1vlg4j9:disabled{color:rgba(2827240.38);cursor:not-allowed;}.css-1vlg4j9.css-1vlg4j9:disabled>div{-webkit-filter:saturate(20%) opacity(0.6);filter:saturate(20%) opacity(0.6);}Small Business
Push Payment vs. Pull Payment
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< data-emotion="css rkg5nq">.css-rkg5nq{padding:0;margin:0;}Last editedNov 20222 min read
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The < data-emotion="css 19foncp">.css-19foncp{display:inline-block;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;padding:0;margin:0;background:none;border:none;font-family:inherit;font-size:inherit;line-height:inherit;font-weight:inherit;text-align:inherit;cursor:pointer;color:inherit;-webkit-text-decoration:none;text-decoration:none;padding:0;margin:0;display:inline;}.css-19foncp.css-19foncp:disabled{color:rgba(2827240.38);cursor:not-allowed;}.css-19foncp.css-19foncp:disabled>div{-webkit-filter:saturate(20%) opacity(0.6);filter:saturate(20%) opacity(0.6);}< data-emotion="css kaitht">.css-kaitht{padding:0;margin:0;font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;}< data-emotion="css 1x925kf">.css-1x925kf{padding:0;margin:0;-webkit-text-decoration:underline;text-decoration:underline;}payments landscape is constantly evolvingwith businesses now able to offer a wider variety of methods than ever before. While there are plentiful ways to categorize paymentsdividing them into push vs. pull payments is an easy way to start. In this guidewe’ll look at the key differences between a push payment and pull paymentso that you can determine which is better suited to your industry and client base.
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To better compare push vs. pull paymentslet’s look at how they’re defined.
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Push payments describe any method where the customer must take the action to initiate payment. In other wordsthe payer is in controlpushing the funds to a destination account.
Pull payments describe any method where the business can take money from the customer without approval for every single transaction. In this casethe payee is in controlpulling funds into their own account.
Push payment vs. pull payment: examples
Push payments are more frequently used for transferring one-off sums of money. Cash is perhaps the most clear-cut example of a push payment because the payer physically has money in their hand which they give to the payee. Paper checks are not quite as obviousbut they also qualify as push payments because they put the payer in control of the payment’s timing and amount. Another example of push payments are bank transfers from one account to anotherwhere the payer has to initiate the payment.
Here's a summary of push payment examples:
Cash
Checks
Single card payments
One-time digital wallet payments
Bank transfers
By contrastdirect debit mandates are a prime example of pull payments. These occur when the payer gives the payee permission to withdraw money from their accounta set-up typically preferred by businesses using a recurring payment model.
Here’s a summary of pull payment examples:
ACH debit or direct debit payments
Automated card payments
Automated digital wallet payments
Pros and cons of push payments
For one-time payments and everyday retail situationspush payments offer a variety of benefits.
They can be faster than pull paymentsat least for the first timebecause they give all relevant information up front.
They are sometimes preferred by first-time customerswho prefer to remain in control over payment with a business they’ve never interacted with before.
Howeverthere are also disadvantages – namely for the business who doesn’t retain control over the payment. The payee is putting full trust in the payer to initiate the correct payment at the correct time. This means that payments might be missing or delayedall of which can impact a business’s bottom line.
< data-emotion="css g8fzsc">.css-g8fzsc{padding:0;margin:0;font-weight:700;}Pros and cons of pull payments
Pull payments also offer an array of advantagesparticularly for recurring or subscription businesses.
They put the business in full control of paymentdetermining the timing and amount of funds taken.
They require full authorization from the payee for payment security.
On the other handdownsides include the potential for fraud if the payer authorizes the wrong person to pull funds from their account. This might be due to phishing attacks or simple human error when entering account details. Fortunatelymost payment gateways have built-in protections to prevent this.
Push vs. pull payments: the bottom line
There’s a time and a place for both push and pull payments. For single transactionspush payments are still a popular option particularly with the wealth of convenient mobile and digital wallet options available today.
Yet for subscription services or recurring paymentspull methods are almost always the better option. They don’t require continuous customer action or input. This makes it more reliable and convenient both for the payer and payeeimproving cash flow and customer retention. The company retains control for greater stability and reduced payment failure rates.
< data-emotion="css 163c67y">.css-163c67y{padding:0;margin:0;font-size:20px;line-height:28px;font-weight:600;margin-top:48px;text-wrap:balance;}@media (min-width: 480px){.css-163c67y{font-size:24px;line-height:32px;}}.css-163c67y +p,.css-163c67y +ul,.css-163c67y +ol,.css-163c67y +div{margin-top:16px;}We can help
GoCardless is a global payments solutionsetting people and businesses free from the frustrations and cost of outdated payment methods. We allow businesses to easily access ACH Pull payments via ACH Debit. With intelligence features like Success+which retries failed payments at the best timemake late payments a thing of the past.
Find out how GoCardless can help you with one-off or recurring payments.
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Over 100,000 businesses use GoCardless to get paid on time. Learn more about how you can improve payment processing at your business today.
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1px);--btn-gutter-inline-start-xs:16px;--btn-gutter-inline-end-xs:16px;--btn-gutter-block-xs:8px;--btn-gutter-intra-xs:8px;--btn-border-radius-xs:32px;--btn-gutter-inline-start-sm:20px;--btn-gutter-inline-end-sm:20px;--btn-gutter-block-sm:8px;--btn-gutter-intra-sm:8px;--btn-border-radius-sm:32px;--btn-gutter-inline-start-md:24px;--btn-gutter-inline-end-md:24px;--btn-gutter-block-md:12px;--btn-gutter-intra-md:12px;--btn-border-radius-md:32px;--btn-gutter-inline-start-lg:32px;--btn-gutter-inline-end-lg:32px;--btn-gutter-block-lg:16px;--btn-gutter-intra-lg:12px;--btn-border-radius-lg:32px;--btn-font-size-xs:12px;--btn-line-height-xs:16px;--btn-font-size-sm:14px;--btn-line-height-sm:20px;--btn-font-size-md:16px;--btn-line-height-md:22px;--btn-font-size-lg:16px;--btn-line-height-lg:22px;padding-block:var(--btn-gutter-block-sm);-webkit-padding-inline-start:var(--btn-gutter-start-sm);padding-inline-start:var(--btn-gutter-inline-start-sm);-webkit-padding-inline-end:var(--btn-gutter-end-sm);padding-inline-end:var(--btn-gutter-inline-end-sm);-webkit-column-gap:var(--btn-gutter-intra-sm);column-gap:var(--btn-gutter-intra-sm);font-size:var(--btn-font-size-sm);line-height:var(--btn-line-height-sm);border-radius:var(--btn-border-radius-sm);width:100%;display:grid;background-color:var(--btn-primary-on-light-bg-default);color:var(--btn-primary-on-light-fg-default);box-shadow:inset 0 0 0 1px var(--btn-primary-on-light-border-default),var(--flux-focus-ring0 0 0 0 transparent);}@media (prefers-color-scheme: dark){.css-5h96fe{--btn-primary-auto-bg-default:var(--btn-primary-on-light-bg-default);--btn-primary-auto-fg-default:var(--btn-primary-on-light-fg-default);--btn-primary-auto-border-default:var(--btn-primary-on-light-border-default);--btn-primary-auto-bg-hover:var(--btn-primary-on-light-bg-hover);--btn-primary-auto-fg-hover:var(--btn-primary-on-light-fg-hover);--btn-primary-auto-border-hover:var(--btn-primary-on-dark-border-hover);--btn-primary-auto-bg-disabled:var(--btn-primary-on-dark-bg-disabled);--btn-primary-auto-fg-disabled:var(--btn-primary-on-dark-fg-disabled);--btn-primary-auto-border-disabled:var(--btn-primary-on-dark-border-disabled);}}.css-5h96fe:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-5h96fe:hover:disabled{-webkit-text-decoration:none;text-decoration:none;}.css-5h96fe:disabled{cursor:not-allowed;}.css-5h96fe:focus-visible{outline:none;--flux-focus-ring:0 0 0 1px #faf9f7,0 0 0 4px #1c1b18;}@media (min-width: 768px){.css-5h96fe{padding-block:var(--btn-gutter-block-md);-webkit-padding-inline-start:var(--btn-gutter-start-md);padding-inline-start:var(--btn-gutter-inline-start-md);-webkit-padding-inline-end:var(--btn-gutter-end-md);padding-inline-end:var(--btn-gutter-inline-end-md);-webkit-column-gap:var(--btn-gutter-intra-md);column-gap:var(--btn-gutter-intra-md);font-size:var(--btn-font-size-md);line-height:var(--btn-line-height-md);border-radius:var(--btn-border-radius-md);}}@media (min-width: 480px){.css-5h96fe{width:auto;display:inline-grid;}}.css-5h96fe:hover,.css-5h96fe:active{background-color:var(--btn-primary-on-light-bg-hover);color:var(--btn-primary-on-light-fg-hover);box-shadow:inset 0 0 0 1px var(--btn-primary-on-light-border-hover),var(--flux-focus-ring0 0 0 0 transparent);}.css-5h96fe:disabled{background-color:var(--btn-primary-on-light-bg-disabled);color:var(--btn-primary-on-light-fg-disabled);box-shadow:inset 0 0 0 1px var(--btn-primary-on-light-border-disabled);}< data-emotion="css y6l269">.css-y6l269{grid-area:content;}Get Started< data-emotion="css pz0ijk">.css-pz0ijk{--btn-secondary-on-light-bg-default:transparent;--btn-secondary-on-light-fg-default:#1c1b18;--btn-secondary-on-light-border-default:#1c1b18;--btn-secondary-on-light-bg-hover:transparent;--btn-secondary-on-light-fg-hover:#383530;--btn-secondary-on-light-border-hover:#383530;--btn-secondary-on-light-bg-disabled:transparent;--btn-secondary-on-light-fg-disabled:rgba(2827240.38);--btn-secondary-on-light-border-disabled:rgba(2827240.08);--btn-secondary-on-dark-bg-default:transparent;--btn-secondary-on-dark-fg-default:#faf9f7;--btn-secondary-on-dark-border-default:#faf9f7;--btn-secondary-on-dark-bg-hover:transparent;--btn-secondary-on-dark-fg-hover:#e4dfd6;--btn-secondary-on-dark-border-hover:#e4dfd6;--btn-secondary-on-dark-bg-disabled:transparent;--btn-secondary-on-dark-fg-disabled:rgba(2122092050.38);--btn-secondary-on-dark-border-disabled:rgba(2122092050.16);--btn-secondary-auto-bg-default:var(--btn-secondary-on-light-bg-default);--btn-secondary-auto-fg-default:var(--btn-secondary-on-light-fg-default);--btn-secondary-auto-border-default:var(--btn-secondary-on-light-border-default);--btn-secondary-auto-bg-hover:var(--btn-secondary-on-light-bg-hover);--btn-secondary-auto-fg-hover:var(--btn-secondary-on-light-fg-hover);--btn-secondary-auto-border-hover:var(--btn-secondary-on-light-border-hover);--btn-secondary-auto-bg-disabled:var(--btn-secondary-on-light-bg-disabled);--btn-secondary-auto-fg-disabled:var(--btn-secondary-on-light-fg-disabled);--btn-secondary-auto-border-disabled:var(--btn-secondary-on-light-border-disabled);-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;grid-template-areas:"content";width:auto;text-align:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;border:none;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;font-family:Haffer,"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:600;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:color 100ms,background 100ms,box-shadow 100ms;transition:color 100ms,background 100ms,box-shadow 100ms;--active-focus-width:calc(4px + 1px);--btn-gutter-inline-start-xs:16px;--btn-gutter-inline-end-xs:16px;--btn-gutter-block-xs:8px;--btn-gutter-intra-xs:8px;--btn-border-radius-xs:32px;--btn-gutter-inline-start-sm:20px;--btn-gutter-inline-end-sm:20px;--btn-gutter-block-sm:8px;--btn-gutter-intra-sm:8px;--btn-border-radius-sm:32px;--btn-gutter-inline-start-md:24px;--btn-gutter-inline-end-md:24px;--btn-gutter-block-md:12px;--btn-gutter-intra-md:12px;--btn-border-radius-md:32px;--btn-gutter-inline-start-lg:32px;--btn-gutter-inline-end-lg:32px;--btn-gutter-block-lg:16px;--btn-gutter-intra-lg:12px;--btn-border-radius-lg:32px;--btn-font-size-xs:12px;--btn-line-height-xs:16px;--btn-font-size-sm:14px;--btn-line-height-sm:20px;--btn-font-size-md:16px;--btn-line-height-md:22px;--btn-font-size-lg:16px;--btn-line-height-lg:22px;padding-block:var(--btn-gutter-block-sm);-webkit-padding-inline-start:var(--btn-gutter-start-sm);padding-inline-start:var(--btn-gutter-inline-start-sm);-webkit-padding-inline-end:var(--btn-gutter-end-sm);padding-inline-end:var(--btn-gutter-inline-end-sm);-webkit-column-gap:var(--btn-gutter-intra-sm);column-gap:var(--btn-gutter-intra-sm);font-size:var(--btn-font-size-sm);line-height:var(--btn-line-height-sm);border-radius:var(--btn-border-radius-sm);width:100%;display:grid;background-color:var(--btn-secondary-on-light-bg-default);color:var(--btn-secondary-on-light-fg-default);box-shadow:inset 0 0 0 1px var(--btn-secondary-on-light-border-default),var(--flux-focus-ring0 0 0 0 transparent);}@media (prefers-color-scheme: dark){.css-pz0ijk{--btn-secondary-auto-bg-default:var(--btn-secondary-on-dark-bg-default);--btn-secondary-auto-fg-default:var(--btn-secondary-on-dark-fg-default);--btn-secondary-auto-border-default:var(--btn-secondary-on-dark-border-default);--btn-secondary-auto-bg-hover:var(--btn-secondary-on-dark-bg-hover);--btn-secondary-auto-fg-hover:var(--btn-secondary-on-dark-fg-hover);--btn-secondary-auto-border-hover:var(--btn-secondary-on-dark-border-hover);--btn-secondary-auto-bg-disabled:var(--btn-secondary-on-dark-bg-disabled);--btn-secondary-auto-fg-disabled:var(--btn-secondary-on-dark-fg-disabled);--btn-secondary-auto-border-disabled:var(--btn-secondary-on-dark-border-disabled);}}.css-pz0ijk:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-pz0ijk:hover:disabled{-webkit-text-decoration:none;text-decoration:none;}.css-pz0ijk:disabled{cursor:not-allowed;}.css-pz0ijk:focus-visible{outline:none;--flux-focus-ring:0 0 0 1px #faf9f7,0 0 0 4px #1c1b18;}@media (min-width: 768px){.css-pz0ijk{padding-block:var(--btn-gutter-block-md);-webkit-padding-inline-start:var(--btn-gutter-start-md);padding-inline-start:var(--btn-gutter-inline-start-md);-webkit-padding-inline-end:var(--btn-gutter-end-md);padding-inline-end:var(--btn-gutter-inline-end-md);-webkit-column-gap:var(--btn-gutter-intra-md);column-gap:var(--btn-gutter-intra-md);font-size:var(--btn-font-size-md);line-height:var(--btn-line-height-md);border-radius:var(--btn-border-radius-md);}}@media (min-width: 480px){.css-pz0ijk{width:auto;display:inline-grid;}}.css-pz0ijk:hover,.css-pz0ijk:active{background-color:var(--btn-secondary-on-light-bg-hover);color:var(--btn-secondary-on-light-fg-hover);box-shadow:inset 0 0 0 1px var(--btn-secondary-on-light-border-hover),var(--flux-focus-ring0 0 0 0 transparent);}.css-pz0ijk:disabled{background-color:var(--btn-secondary-on-light-bg-disabled);color:var(--btn-secondary-on-light-fg-disabled);box-shadow:inset 0 0 0 1px var(--btn-secondary-on-light-border-disabled);}Learn More
< data-emotion="css z5i4gw">.css-z5i4gw{line-height:1;vertical-align:middle;margin:0px 0px 32px;display:block;height:1px;background-color:#bcb8b1;}
< data-emotion="css 1gavxk1">.css-1gavxk1{line-height:1;vertical-align:middle;margin:32px 0px;display:block;height:1px;background-color:#dfddda;}@media (min-width: 768px){.css-1gavxk1{margin:64px 0px;}}< data-emotion="css 162kj1e">.css-162kj1e{padding:0;margin:0;font-size:18px;line-height:24px;margin-bottom:24px;text-wrap:balance;}
