Coca-Colabased in Atlantais a leading producer of sodajuices and juice drinksand ready-to-drink teas and coffees. The company distributes its products in more than 200 countries. Core brands include Coca-ColaDiet CokeSpriteFantaCoca-Cola ZeroVitaminwaterPoweradeand Minute Maid. Its operating groups are EuropeMiddle East & Africa; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The company sells beverage concentrates or syrups and finished beverages. The company has approximately 65,900 employees. The shares are a component of the S&P 500.

The FOMC kept the fed funds target rate at 3.5% to 3.75% on Wednesdaybut there were three dissenting votes from members who pushed for a hike. The probability of a 25-basis-point hike at the September 16 meeting jumped to 63% from 56%which doesn't seem like a big deal. But investors didn't like it and the market cascaded lower in the last hour of trading. The S&P 500 hit an intraday high of 7,451 around 3:00 pm -- but it was straight down from there. The index fell 1.5% on the day. Butmore importantlyit broke down from its triangle. The QQQ fell 2% and broke its triangle on July 17. Investors also disliked the almost-7% rebound in WTImoving it back up to $84.60/barrel while Brent jumped almost 8% to $90.50/barrel. The continued carnage in chip stocks also didn't help market sentimentas second-quarter results from South Korean memory-chip giant SK Hynix (SKHY) failed to exceed lofty expectations. The stock recently started trading in the U.S. with an IPO price at $149. SKHY blasted to an intraday high of $195 on July 14 and finished the session on Wednesday at $127. The VanEck Semi ETF (SMH $504) declined almost 5% and has given back 25% since its June 22 closing high. The next piece of support is a 61.8% retracement of the April-June rallywhich targets $478. The rising 200-day will be near $460 in a couple of weeks. Despite the depth of the de-clinethe ETF still has not cycled into daily oversold territory. But it is getting closewith the 14-day relative strength index at 33%. The SMH could lose its 21-week exponential for the first time since February 2025having been above this key average since May 2025.

Founded in 1886Atlanta-headquartered Coca-Cola is the world’s largest nonalcoholic beverage companywith a strong portfolio of 200 brands covering key categories including carbonated soft drinkswatersportsenergyjuiceand coffee. Together with bottlers and distribution partnersthe company sells finished beverage products bearing Coca-Cola and licensed brands through retailers and food-service locations in more than 200 countries and regions. Coca-Cola generates around 60% of its total revenue overseaswith sizable contributions from emerging economies in Latin America and Asia-Pacific.

Congratulations to Spain for winning a World Cup! Yet Spain wasn't the only "winner," as some estimates have the tournament adding $40 billion or more to global GDP (with the U.S. economy likely getting a kick-up of around $20 billion). The World Cup indeed has been a defining event of this summerwith an estimated 5 billion people watching -- and 1.8 billion people viewing just the final alone. For 39 daysthe world's game took over North America as 48 teams competed across 104 matches16 stadiumsand three countries. But the final match was the closing act of a much bigger show. This was the first 48-team World Cupthe first hosted by three countriesand (by a wide margin) the biggest World Cup that has ever been played. Historicallythe World Cup has boosted relevant industrieslike sporting brandsfor months if not years after its completion. With 16 cities across three countries hostingthis was a rolling road show rather than just a single-city event. Thousands of fans visited the United States from all over the world. Hotelsairlinesand ride-hailing/short-term rental platforms all had a stake in a month-plus frenzy of fans moving between AtlantaBostonDallasHoustonKansas CityLos AngelesMiamiNew York/New JerseyPhiladelphiaSan FranciscoSeattleTorontoVancouverMexico CityGuadalajaraand Monterrey. The following is a list of Argus-covered companies we see benefiting from the World Cup.