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Morningstar

Alphabet Inc Class C GOOG

Morningstar Rating
Unlock
Stock XNAS Rating as of
$306.02 −3.35 (1.08%)
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As of Delayed Price Closed

Company Report

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Price vs Fair Value

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GOOG is trading within a range we consider fairly valued.
Price
$306.02
Fair Value
$873.00
Uncertainty
Medium
1-Star Price
$863.00
5-Star Price
$818.00
Economic Moat
Yvns
Capital Allocation
Vvqjctqbmg

Bulls SayBears Say

Bulls

Alphabet’s core advertising business is deeply entrenched in advertising budgetsallowing the firm to benefit from a secular increase in digital advertising spending

Bears

While Alphabet is seeking to diversify its business away from searchtext-based advertising remains the largest contributor to the firm’s top linecreating a concentration risk.

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News

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Articles & Videos

Trading Information

Previous Close Price
$309.37
Day Range
$303.90–308.89
52-Week Range
$142.66–350.15
Bid/Ask
$305.78 / $306.00
Shares Outstanding
12.10B
Market Cap
$3.70T
Volume/Avg
20M / 24M

Key Statistics

Price/Earnings (Normalized)
33.27
Price/Sales
9.29
Dividend Yield (Trailing)
0.27%
Dividend Yield (Forward)
0.27%
Total Yield
1.51%

Company Profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google servicesthe vast majority of which is advertising sales. Alongside online adsGoogle services houses sales stemming from Google’s subscription services (YouTube TV and YouTube Musicamong others)platforms (sales and in-app purchases on Play Store)and devices (ChromebooksPixel smartphonesand smart home products such as Chromecast). Google’s cloud computing platform accounts for roughly 10% of Alphabet’s revenue. The firm’s investments in up-and-coming technologies such as self-driving cars (Waymo)health (Verily)and internet access (Google Fiber) make up the rest.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Core
Total Number of Employees
190,820
Website
https://www.abc.xyz

Competitors

Valuation

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Metric
GOOG
AMZN
SNAP
Price/Earnings (Normalized)
 33.2728.4428.44
Price/Book Value
 8.915.193.62
Price/Sales
 9.293.001.38
Price/Cash Flow
 22.8113.5012.16
Price/Earnings
GOOG
AMZN
SNAP

Financial Strength

Metric
GOOG
AMZN
SNAP
Quick Ratio
 1.850.883.35
Current Ratio
 2.011.053.56
Interest Coverage
 210.9041.87−3.80
Quick Ratio
GOOG
AMZN
SNAP

Profitability

Metric
GOOG
AMZN
SNAP
Return on Assets (Normalized)
 25.83%11.59%3.66%
Return on Equity (Normalized)
 36.02%23.74%12.34%
Return on Invested Capital (Normalized)
 32.14%16.58%4.18%
Return on Assets
GOOG
AMZN
SNAP

Internet Content & Information Industry Comparables

Screen With Investor
1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
NAVER Corp
035420
FflybrnNhvnk₩38T
 Recruit Holdings Co Ltd
6098
GcpjddvthbCmbmxx¥9T
 Tencent Holdings Ltd
00700
LtyqnpfHsltHK$5T
 Alphabet Inc Class A
GOOGL
YswfpxrsHdsm$4T
 Meta Platforms Inc Class A
META
GvwlvtyrqGdyv$2T
 Tencent Holdings Ltd ADR
TCEHY
RgschsgrkLcjb$614B
 Baidu Inc
09888
CvpbgqbyDbvbyHK$373B
 Kuaishou Technology Ordinary Shares - Class B
01024
LvgxydzywWshmtHK$298B
 Tencent Music Entertainment Group Class A
01698
PgnkxtxtDwymhHK$182B

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