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PRESS RELEASE March 22026

Apple introduces iPhone 17e

iPhone 17e delivers incredible value with faster performancean advanced camera systemenhanced durabilitythe magic of MagSafeand double the starting storage at 256GB
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Two iPhone 17e devicesone in black and the other in soft pinkare stacked on top of each other.
Introducing iPhone 17ethe most affordable member of the iPhone 17 family.
CUPERTINOCALIFORNIA Apple today announced iPhone 17ea powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19which delivers exceptional performance for everything users do. iPhone 17e also features C1Xthe latest-generation cellular modem designed by Applewhich is up to 2x faster than C1 in iPhone 16e. The 48MP Fusion camera captures stunning photosincluding next-generation portraitsand 4K Dolby Vision video. It also enables an optical-quality 2x Telephoto — like having two cameras in one. The 6.1-inch Super Retina XDR display features Ceramic Shield 2offering 3x better scratch resistance than the previous generation and reduced glare.1 With MagSafeusers can enjoy fast wireless charging and access to a vast ecosystem of accessories like chargers and cases. And when iPhone 17e users are outside of cellular and Wi-Fi coverageApple’s groundbreaking satellite features — including Emergency SOSRoadside AssistanceMessagesand Find My via satellite — help them stay connected when it matters most.2
Available in three elegant colors with a premium matte finish — blackwhiteand a beautiful new soft pink — iPhone 17e will be available for pre-order beginning WednesdayMarch 4with availability starting WednesdayMarch 11. iPhone 17e will start at 256GB of storage for $599 — 2x the entry storage from the previous generation at the same starting priceand 4x more than iPhone 12 — giving users more space for high-resolution photos4K videosappsgamesand more.
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Four iPhone 17e devices — one in blackone in whiteand two in soft pink — are shown.
iPhone 17e delivers powerful features at an incredible valueincluding Apple’s latest-generation A19a 48MP 2-in-1 camera systemstorage starting at 256GBand the magic of MagSafe.
“iPhone 17e combines powerful performance and features our users love at an exceptional valuemaking it a compelling option for customers looking to upgrade to the iPhone 17 family,” said Kaiann DranceApple’s vice president of Worldwide iPhone Product Marketing. “We know our customers want a product that will lastand iPhone 17e delivers just that. With A19 for incredible performancedouble the entry storagea smarter camera systemand enhanced durabilityiPhone 17e is designed to stay fastsecureand valuable for years to come.”

A Beautiful Design with Enhanced Durability 

iPhone holds its value longer than other smartphones,3 and iPhone 17e is built to last. It features a strong yet lightweight aerospace-grade aluminum designand is splashwaterand dust resistant with an IP68 rating.4 The Ceramic Shield 2 front cover — featured across the iPhone 17 family — is tougher than any smartphone glassand an Apple-designed coating provides 3x better scratch resistance than the previous generation as well as improved anti-reflection to reduce glare.
The Ceramic Shield 2 front cover provides 3x better scratch resistance than the previous generation and improved anti-reflection to reduce glare.
The Super Retina XDR display with OLED technology delivers a fantastic viewing experience whether a user is streaming videos in Dolby Vision or playing gamesand with up to 1200 nits peak HDR brightnessit is easy to view content on brighter days. Face ID provides a seamless and secure way to unlock iPhone 17eauthenticate purchasessign in to appsand more. With the Action buttonusers can access their favorite features — like the flashlightvisual intelligenceand more — with just a press.
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The 6.1-inch Super Retina XDR display is shown on iPhone 17e.
iPhone 17e features a 6.1-inch Super Retina XDR display that delivers an incredible viewing experience.

Powerful Performance and Exceptional Efficiency

iPhone 17e features the latest-generation A19 built with advanced 3-nanometer technologydelivering powerful performance. The fastermore efficient 6-core CPU — up to 2x faster than iPhone 11 — handles everything from simple tasks like scrolling through photos to advanced Apple Intelligence capabilities like Clean Up. The 4-core GPU with Neural Accelerators unlocks console-level gaming on the gosupporting demanding AAA titles and hardware-accelerated ray tracing for more realistic lighting and reflections. The upgraded 16-core Neural Engine is optimized for large generative models andcombined with Neural Accelerators built into each GPUenables Apple Intelligence and other AI models to run faster than on the previous generation.
iPhone 17e also features C1Xthe latest-generation cellular modem designed by Apple. C1X is up to 2x faster than C1 in iPhone 16e and matches the speed of iPhone Air. C1X uses 30 percent less energy than the modem in iPhone 16 Procontributing to the exceptional all-day battery life.
A19 enables fastefficient performance and stunning graphics for gaming on the goincluding in Arknights: Endfield.

Excellent Battery LifeFast Chargingand MagSafe

iPhone 17e delivers exceptional all-day battery lifeenabled by the efficiencies of Apple siliconincluding the C1X cellular modemand the advanced power management of iOS 26. With fast wired charging using USB-CiPhone 17e can charge up to 50 percent in around 30 minutes.5 iPhone 17e also supports MagSafe and Qi2 for fast wireless charging up to 15W compared to 7.5W Qi wireless charging on iPhone 16e. MagSafe chargersstandscaseswalletscamera accessoriesand more snap easily to the back of iPhone 17eproviding seamless alignment with a wide ecosystem of accessories.
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A pink iPhone 17e with a midnight purple FineWoven Wallet with MagSafea black iPhone 17e with MagSafe Chargerand a white iPhone 17e with Clear Case with MagSafe are shown.
iPhone 17e supports MagSafe for fast wireless charging and connects to a wide ecosystem of chargerscaseswalletsand other accessories.

An Advanced Camera System to Capture Everyday Moments

iPhone 17e takes gorgeous photos with excellent detailincluding in low light with Night mode. The 48MP Fusion camera enables an optical-quality 2x Telephotogiving users two cameras in one so they can get closer to the subject and easily frame their shot. Users can shoot sharp photos at up to 48MP resolutionor capture in the 24MP default for incredible image quality at a file size perfect for storing and sharing. Portrait mode improves thanks to an advanced image pipelinedelivering remarkably natural depth and smooth bokeh that gracefully blurs the background while keeping subjects sharp. The advanced pipeline also enables next-generation portraitsso iPhone 17e recognizes peopledogsand catsand automatically saves depth informationallowing users to turn photos into beautiful portraits with background blur after capture and to adjust the focus point in the Photos app. The latest generation of HDR captures subjects with true-to-life renderings of skin tones and ensures bright highlightsrich midtonesand deep shadows across the image — all while preserving fine details.
iPhone 17e takes stunning videos with the ability to record in 4K with Dolby Vision up to 60 fps. iPhone 17e also records video in Spatial Audio for immersive listening with AirPods or Apple Vision Proand enables more ways to edit video sound with Audio Mix. With wind noise reductionpowerful machine learning algorithms automatically reduce unwanted noise for better audio quality.
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A still taken from video recorded using 4K with Dolby Vision is shown on iPhone 17e.
iPhone 17e can record stunning 4K video at 60 fps in Dolby Vision.

Groundbreaking Safety and Communication Capabilities

iPhone 17e helps users stay connected and get assistance when it matters most. When outside of cellular and Wi-Fi coverageusers can text friends and family with Messages via satellite; connect with emergency services using Emergency SOS via satellite; and reach roadside assistance providers with Roadside Assistance via satellite. The Find My app lets users share their location via satellitereassuring friends and family of their whereabouts while traveling off the grid. Crash Detection can detect a severe car accident and automatically dial emergency services if a user is unconscious or unable to reach their iPhone.6

iOS 26 and Apple Intelligence

iPhone 17e comes with iOS 26delivering a beautiful new designpowerful Apple Intelligence capabilitiesand meaningful improvements to the apps users rely on every day.7 The new design with Liquid Glass makes apps and system experiences more expressive and delightfulbringing greater focus to content while keeping iOS instantly familiar and introducing even more ways to personalize iPhone. Apple Intelligence allows users to communicate across languages with Live Translation in MessagesFaceTimePhoneand with AirPods.8 Visual intelligence now extends to a user’s iPhone screenletting them searchask questionsand take action on the content they’re viewing.9 To help users eliminate distractionsCall Screening can screen calls from unknown numbers and automatically ask the reason for callingwhile Hold Assist can hold on the line until a live agent is available.10 In Messagesusers can now choose to screen messages from unknown senders by filtering them to a dedicated folder so they don’t clutter up the conversation list.

iPhone 17e and the Environment

Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materialselectricityand transportation. iPhone 17e is made with 30 percent recycled content,11 including 85 percent recycled aluminum in the enclosure and 100 percent recycled cobalt in the battery. It is manufactured with 55 percent renewable electricitylike wind and solaracross the supply chain. iPhone 17e is designed to be durablerepairableand also offers industry-leading software supportwhile meeting Apple’s high standards for energy efficiency and safe chemistry. The paper packaging is 100 percent fiber-based and can be easily recycled.12
Pricing and Availability
  • iPhone 17e will be available in blackwhiteand soft pink in 256GB and 512GB storage capacitiesstarting at $599 (U.S.) or $24.95 (U.S.) per month for 24 months.13
  • Apple offers great ways to save and upgrade to the latest iPhone. With a carrier offercustomers can get up to $400 (U.S.) in credit when they trade in iPhone 11or up to $599 (U.S.) in credit when they trade in iPhone 13 to put toward an iPhone 17e. With Apple Trade Incustomers can get up to $100 (U.S.) in credit when they trade in iPhone 11or up to $195 (U.S.) in credit when they trade in iPhone 13. There are also great offers available for customers without a device to trade in. Customers can take advantage of these offers by visiting the Apple Store online or an Apple Store location. For carrier offer eligibility requirements and more detailssee apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for Apple Trade In terms and conditionscustomers can visit apple.com/shop/trade-in.
  • Customers in more than 70 countries and regionsincluding Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiyethe UAEthe UKand the U.S.will be able to pre-order iPhone 17e beginning at 6:15 a.m. PST this WednesdayMarch 4with availability beginning WednesdayMarch 11.
  • Apple Intelligence is available in beta with support for these languages: EnglishDanishDutchFrenchGermanItalianNorwegianPortugueseSpanishSwedishTurkishVietnameseChinese (simplified)Chinese (traditional)Japaneseand Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirementssee support.apple.com/en-us/121115.
  • iPhone 17e Silicone Case with MagSafe will be available in six colors — blackanchor bluelight mossvanillabright guavaand soft pink — for $49 (U.S.) and is compatible with the Crossbody Strap. iPhone 17e Clear Case with MagSafe will also be available for $49 (U.S.).
  • AppleCare delivers exceptional service and supportwith flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhoneor in the U.S.AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spillstheft and loss protection on eligible productsbattery replacement serviceand 24/7 support from Apple Experts. For more informationvisit apple.com/applecare.
  • iCloud+ plans start at just $0.99 (U.S.) per monthproviding additional storage to keep photosvideosfilesand more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites appas well as Private RelayHide My EmailCustom Email Domainsand HomeKit Secure Video. With Family Sharingusers can share their subscription with five other family members at no extra cost. For more informationvisit apple.com/icloud.
  • Customers who purchase iPhone 17e may receive three free months of Apple ArcadeApple Fitness+Apple MusicApple News+and Apple TV with a new subscription. Offer and services availability varies by region. See apple.com/promo for details.
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  1. The display has rounded corners that follow a beautiful curved designand these corners are within a standard rectangle. When measured as a standard rectangular shapethe screen is 6.06 inches diagonally. The actual viewable area is smaller.
  2. Apple’s satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or laterand are not available in all markets. For Emergency SOS via satellite availabilityvisit support.apple.com/en-us/HT213426. For Messages via satellite availabilityvisit support.apple.com/en-us/120930. For Roadside Assistance via satellite availabilityvisit support.apple.com/en-us/105098. Apple’s satellite features were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.
  3. Based on data from FDM | CCS Insight from 2023 to mid-2025comparing average trade-in price of working-condition smartphones from major brands in key markets.
  4. iPhone 17e is splash-water-and dust-resistant. It was tested under controlled laboratory conditions and has a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splashwaterand dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
  5. A 20W or higher power adapter is required to fast-charge iPhone 17e.
  6. Crash Detection is designed for four-wheel passenger vehicle crashes with certain massG-forceand speed profiles consistent with severelife-threatening crashes. It was designed for severelife-threateninghigh-impact front and rearside-swipeT-boneand rollover crashes. Crash Detection is available worldwide on iPhone 14 or laterApple Watch Series 8 or laterApple Watch SEand Apple Watch Ultra or later.
  7. Features are subject to change. Some featuresapplicationsand services may not be available in all regions or all languages. For more information on iOS 26visit apple.com/os/ios.
  8. Live Translation in Messages supports English (U.S.UK)DutchFrench (France)GermanItalianJapaneseKoreanPortuguese (Brazil)Spanish (Spain)Chinese (simplified)Chinese (traditional)Turkishand Vietnamese. Live Translation in PhoneFaceTimeand with AirPods supports English (U.S.UK)French (France)GermanItalianJapaneseKoreanPortuguese (Brazil)Spanish (Spain)Chinese (Mandarinsimplified)and Chinese (Mandarintraditional). Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation or AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence-enabled iPhone.
  9. Visual intelligence is available on any Apple Intelligence-enabled iPhone. Some capabilities may not be available in all languages and regions. For more detailssee support.apple.com/en-us/121115#visual-intelligence.
  10. Call Screening supports Cantonese (China mainlandHong KongMacao)English (U.S.AustraliaCanadaIndiaIrelandNew ZealandPuerto RicoSingaporeSouth AfricaUK)French (CanadaFrance)German (Germany)Japanese (Japan)Korean (Korea)Mandarin Chinese (China mainlandTaiwanMacao)Portuguese (Brazil)and Spanish (U.S.MexicoPuerto RicoSpain). Hold Assist supports English (U.S.AustraliaCanadaIndiaSingaporeUK)French (France)Spanish (U.S.MexicoSpain)German (Germany)Portuguese (Brazil)Japanese (Japan)and Mandarin Chinese (China mainland).
  11. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the devicenot including packaging or in-box accessories.
  12. Breakdown of U.S. retail packaging by weight. Adhesivesinksand coatings are excluded from Apple’s calculations.
  13. Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installmentsand they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibilityexclusionsand Apple Card terms — is available at apple.com/apple-card/monthly-installments.

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Apple

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Apple

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