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Brands

Taco Bell

Live Más

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The largest Mexican-inspired concept in the world

8,500

Restaurants

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30+

Countries &
territories

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$17,190,000,000*

Total system sales

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* Number reflects that in the 2024 year-end earnings report.

At Taco Bellwe’ve had innovation on our mind since Glen Bell started serving tacos at the first location in 1962 in DowneyCalifornia.

Since thenwe’ve grown to be a culture-centriclife brand that provides craveableaffordable Mexican-inspired food with bold flavors. Not only do we provide breakthrough valuewe offer quality ingredients and are the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items.

 

We provide educational opportunities and serve the community through our nonprofit organizationthe Taco Bell Foundationwhich has awarded over $155 million in grants and scholarshipsfocused on education and career readiness. Since 2006we have supported over 2,000 artists and bands with our Feed the Beat program by providing touring musicians with $500 in Taco Bell gift cards and boosting their exposure through eventsnational commercials and social media… and most recentlylaunched the program in the UK!

Photo of Taco Bell food

Outside of our restaurantsfans can access Taco Bell through our appwhere rewards members can earn free foodget early access to new product launchesand unlock much more. Taco Bell became the first QSR to launch a mobile app in our U.S. restaurants for both drive-thru and dining orders. Taco Bell has been named as one of TIME’s 100 Most Influential Companies in 2023awarded Entrepreneur Magazine’s Franchise of the Year for the past five yearsand featured in Fast Company’s Most Innovative Companies in 2023 and 2024.

To learn moreplease visit tacobell.com.

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Taco Bell

Quick Fact

Taco Bell founder Glenn Bell's first restaurant actually sold hamburgers and hot dogs.