How to Find What’s Trending on Bing?

If you’ve ever wondered what people are searching for on Bingthere are several easy and advanced ways to find out. Whether you’re just curious about hot topics or you’re an SEO professional looking for keyword insightsBing makes it possible to see what’s trending in multiple formats. Some methods give you a quick snapshotwhile others allow deeper analysis of search behavior. BelowI’ve ranked the best methods from the simplest to the most detailedso you can pick the approach that fits your needs.

1. Bing Homepage Trending Section

This is the easiest and fastest way to check what’s hot. The Bing homepage often displays a “Trending” or “Popular Now” section right below the search box. It highlights topics that are currently buzzingwhether that’s celebrity newssports resultsor global headlines.

Why use it?

• Zero effort requiredit’s right on the homepage
• Shows what’s popular globally and locally
• Great for casual browsing or quick awareness

2. Bing Image Trending Page

Bing isn’t just about text searches. Its image search has a dedicated “Trending” section that reveals what people are looking at visually. Categories often include celebritiesanimalstraveland life themes.

Why it’s useful:

• Spot trends in visuals before they go mainstream
• Perfect for bloggersdesignersor marketers creating image-heavy content
• A fun way to see cultural and seasonal shifts

3. Bing News and Microsoft Start

Bing powers Microsoft Start (also msn.com)which organizes trending stories by category like WorldTechEntertainmentor Sports. It’s similar to a digital newspaper that’s always updating based on search activity and editorial curation.

Quick perks:

• Organized by topic for easy skimming
• Localized for your region
• Ideal for those who want storiesnot just keywords

4. Bing Webmaster Tools Keyword Research

If you run a websiteBing Webmaster Tools is a treasure trove. Inside the Keyword Research featureyou’ll find keyword volumes and see how certain topics rise or fall over time.

Benefits:

• Real organic search data from Bing
• Region and language targeting
• Best for SEO and long-term content planning

5. Bing Ads Keyword Planner

Advertisers can take things a step further with the Bing Ads Keyword Planner. While it’s designed for ad campaignsit doubles as a tool to discover trending keywords and traffic estimates.

Why it matters:

• Great for spotting high-traffic opportunities
• Lets you forecast how a trending keyword might perform in ads
• Works well if you’re blending SEO with paid search

6. Third-Party Bing Keyword Tools

Several tools outside Bing tap into its search data to help you uncover trends:

• KeywordTool.io
• SEMrush
• Ahrefs
  These platforms provide keyword suggestionshot keyword flagsand popularity scores.

Who should use these?

• Marketers who need more filtering and competitive data
• Content creators who want keyword variations beyond Bing’s own tools

7. Keyword Everywhere Browser Extension

Even though it pulls much of its data from Googlethe Keyword Everywhere extension displays keyword volumerelated queriesand trend percentages directly in Bing’s search results page.

Why it’s handy:

• See keyword insights without leaving the page
• Useful for quick checks while you search on Bing
• Helps spot rising queries while browsing

8. Bing Search Analytics in Webmaster Tools

For a more advanced diveBing’s Search Performance report in Webmaster Tools tracks clicksimpressionsand click-through rates for your own site’s queries. Over timethis reveals how audiences interact with specific search terms and how trends affect traffic.

Highlights:

• Long-term tracking of search trends
• Ideal for identifying seasonal or recurring spikes
• Perfect for serious SEO strategists

Quick Summary Table

Method	Ease of Use	Details Provided	Best For
Bing Homepage Trending Section	Easiest	Snapshot of trending searches	General publicquick updates
Bing Image Trending Page	Easy	Visual trending content	Creativesvisual marketers
Bing News / Microsoft Start	Easy	News trends by category	Readerscurrent events followers
Bing Webmaster Tools Keyword Research	Moderate	Keyword volumes and history	SEOcontent creators
Bing Ads Keyword Planner	Advanced	Keyword forecasts and traffic	AdvertisersSEM pros
Third-Party Bing Keyword Tools	Moderate	Keyword suggestions and popularity	Bloggersmarketers
Keyword Everywhere Extension	Moderate	Volumes and trends on Bing SERPs	Quick keyword insights
Bing Search Analytics	Advanced	Long-term trend reports	Data-driven SEO professionals

Which Methods Are Best for You?

• General users: Stick with the Bing homepage trending section and Bing Images for a quick look at what’s hot.
• Bloggers and casual creators: Add Bing News or Microsoft Start to catch trending stories before they go stale.
• SEO professionals: Bing Webmaster Tools Keyword Research and third-party keyword tools should be your go-to.
• Advertisers: Bing Ads Keyword Planner is the most valuable for planning around rising keywords.
• Data-driven analysts: Bing Search Analytics gives you the deepestlong-term insights.

Our Take

If you’re simply curious about what’s trending on Bingthe homepage and image trending sections give you instant results without any effort. For anyone creating contenthoweverthe real power lies in Bing Webmaster Tools and third-party keyword platforms. These not only show you what’s trending today but also help you prepare for what’s coming next.

In shortuse the homepage if you want a casual lookbut if your goal is strategySEO growthor advertising performancethe advanced tools like Bing Ads and Webmaster Insights are where you’ll find the most value.