Free Keyword Tool

The Free Keyword Tool | WordStream

We’ve revamped our popular Free Keyword Tool and it’s better than everwith more featuresmore dataand exclusive info to help you manageoptimizeand expand your search marketing campaigns.

Keyword research can be a slogbut WordStream’s Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.

Want to know more about WordStream’s new and improved Free Keyword Tool? Then keep reading!

Why use WordStream’s Free Keyword Tool for keyword research?

Keyword research is one of the first – and most crucial – steps in any search marketing campaignorganic or paid.  But most free keyword suggestion tools offer limited results and limited utilityespecially when it comes to keyword research for PPC.

To drive search engine trafficwhether through organic search or paid search advertisementsyou need the right keywordsplus a process to expand your keyword lists over time. That’s where our free tool comes in.

WordStream’s Free Keyword Tool gives you hundreds of relevant keyword resultsplus additionalactionable information like competition level and estimated CPCall for free!  It’s an awesome alternative to Google’s Keyword Planner.

How does the Free Keyword Tool work?

Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variationsas well as their search volume on Google and Bing.

You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses.

We’ll show you the top 25 keywords right away. To get the full list of keywordsjust enter your email addressand we’ll send you the full keyword list by email for free.

What are the Free Keyword Tool’s unique features?

You don’t just want keywords – you want competitive, industry-specific information  and keyword analysis features that help you prioritize and make the most of your marketing budget.

Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with bettermore complete keyword information to inform their PPC campaignsincluding competition and cost datatailored to your country and industryso you know your keyword list is super-relevant to your specific business.

Once you’ve got your keyword listdownload it as a CSV file to make it super-easy to upload directly into your Google Ads or Bing Ads account. Put your keywords to work!

We think it’s one of the best keyword research tools out there for PPC marketers. But you can use it for SEO keyword research too!

Keyword Data Sources for The Free Keyword Tool

The Free Keyword Tool’s keyword and keyword search volume data is sourced through the Google and Bing keyword research API.

Filtering Free Keyword Results by Industry

With WordStream’s Free Keyword Tool you also have the option to filter your results by industrywhich specifies your results and other data including search volumecompetition level and estimated CPC so they’re all maximally relevant to your industry.

For exampleif you search for keywords related to “cars” while selecting “Arts & Entertainment” as the industryyou’ll see results like “cars movie,” “disney cars,” and “pixar cars.” Howeverif you input the same term and change the industry to “Finance & Banking,” you’ll see results like “new car incentives” and “new car lease.”

You can filter your results by 24 business verticalsincluding ApparelArts & EntertainmentAutos & VehiclesBeauty & FitnessBooks & LiteratureBusiness & IndustrialComputers & ElectronicsFinance & BankingFood & DrinkToys & GamesHealthHobbies & LeisureHome & GardenInternet & TelecomJobs & EducationLaw & GovernmentNews Media & PublicationsFamily & CommunityOccasions & GiftsPets & AnimalsReal EstateRetail & General MerchandiseSports & Fitnessand Travel & Tourism.

Location Based and International Keyword Data

You can filter your keyword results and volume/performance data geographically – choose between more than 23 countries including AustraliaAustriaBelgiumBrazilCanadaCzech RepublicDenmarkFranceGermanyIndiaItalyJapanMexicoNetherlandsNorwayPolandRussiaSpainSwedenSwitzerlandTurkeyUnited Kingdom or United States.

Are you a United States-based advertiser looking for location-specific keywords for a local campaign? Simply enter the name of your state and get keyword results specifically catered to your region.

More about PPC keywords

If you want to learn how to sort your new keywords into actionable clusterscheck out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budgetread all about negative keywords.

The Free Keyword Tool is fastaccurate and easy to use

Our free keyword suggestion tool provides comprehensive and accurate keyword suggestionssearch volume and competitive datamaking it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.

You can use the free keyword finder tool to get keyword ideas including:

Google Ads keywords – find high-volumelow-competition keywords that your competitors haven’t discovered to use in your Google ad campaigns.

Keywords for websites – find popular and niche keywords for your website at scale.

Keyword phrases – learn what real phrases users type into search engines to address their needs.

Long-tail keywords – get long-tail keyword queries that are less costly to bid on and easier to rank for.

Negative keywords – save thousands of dollars by discovering what keywords you should exclude from your AdWords campaigns.

Meta keywords – help search engines understand your website with meta keywords.

PPC keywords – research keywords to use in your PPC campaigns.

SEO keywords – export SEO keywords to help your site rank on more organic searches.

Popular keywords – find high-volume keywords in your industry or niche.

The Top Alternative to Keyword Planner for Keyword Searches

WordStream’s free keyword research tool is intended as a complementary tool to Google’s keyword planner. Both tools allow you to search for keywords to add directly to your account. One advantage WordStream’s keyword search tool has over Keyword Planner is the inclusion of concrete search volumesrather than search volume ranges. Our hope is that this feature makes it easier for users to identify the exact keyword searches that matter to them.

As a Google partnerour keyword finder benefits from a direct line to Google’s APIso you can ensure that the data you receive is verified and credible. At the same timeour keyword finder expands on Keyword Planner’s offering by bringing Bring data directly into the fold. So while you’re mining for Google keywordsdon’t neglect the augmentative impact Microsoft keyword searches can have on overall performance.

Your Multi-Purpose Keyword Analysis Tool

Want to analyze keywords? WordStream’s Free Keyword Tool is an ideal choice. The Free Keyword Tool is a multi-purpose keyword analysis tool that allows you to analyze the keywords that matter most to you.

Whether that means analyzing keywords with the highest intent to your products and servicesanalyzing keywords with tenable levels of competition so you can rank near the top of the pageor simply analyzing search volume: identify the keywords across Google and Bing that can really make a difference in your account.

A Website Keyword Analysis Tool For Any Business

One other great feature our tool is equipped with is the ability to analyze keywords from your website. A website keyword analysis is the quickest way to generate keyword ideas directly from your product pages and content.

So if you don’t have a pre-filled list of keywords to pull fromsimply enter your website or landing page and we’ll analyze the keywords therein for you. WordStream’s Free Keyword Tool is a robustefficient website keyword analysis tool for any business.

Using WordStream for SEO Keyword Research

The Free Keyword Tool is primarily a tool used for finding and analyzing PPC keywords. That saidmany of our customers and readers use the Free Keyword Tool for SEO keyword research as well.

The search volumes you’ll find in the search volume column of our tool are accurate whether you’re bidding on a keywordor writing organic content for it. Search volume is so pivotal to search marketingas it gives you the ability to understand which keywords prospects are searching for the most in your industry. Find a good mix of search volumecompetition leveland intent to your products and servicesand you’ll be in a good spot.

You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword researchthe art of finding keywords that are longer and more detailedis a great way to surface keywords that would be better for blog posts than online ads.

Want to use WordStream as a free keyword spy tool? Try typing your competitors’ homepage URLs into the URL bar. Doing so will allow you to identify the keywords that they could realistically profit from bidding on or writing about. If you then write about those keywordsor bid on themyou stand to gain some of your competitors’ traffic.

Identifying Related Keywords and Popular Keywords

We should discuss the art and importance of identifying both related keywords and popular keywords. If you don’t want to start with a URLtry starting with a keyword you think is related to your products and services.

WordStream is a related keyword generator and keyword popularity tool in one: it will not only tell you the keywords that have the highest search volumeit will surface keywords related to your starting keyword that may be beneficial to your ad account or content strategy.

Using WordStream for Keyword Tracking and Keyword Checking

WordStream is not a traditional keyword tracking tool: it’s not going to tell you how your domain ranks for a given keyword. That saidyou can (and our customers do) use WordStream to track how search volumes and competition levels change over time for the keywords that matter to them.

Maybe you passed over a keyword originally because it had only a 100 search volume. But what is its search volume today? Perhaps it has been impacted by seasonalityor a change in buying activity related to your business or industry. Consistently use our tool to check and track the keywords that matter to youand you’ll be able to stay on top of search volume changes that can make a real difference.

Learn more about WordStream

Knowing how to do keyword research is importantbut not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaignsincluding:

The Google Ads Performance Grader – A fastfreeand easy way to audit your Google Ads account. Find out how your paid search campaigns stack up against competitorsand get actionable tips for improvement.

The Facebook Ads Grader – Get an instantfree report on the performance of your Facebook advertising campaignsplus tips on how to save money and get better results.