YouTube Official Blog

We believe in supporting creators at every stage of their journey. That’s why we’re expanding access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program with at least 500 subscribers and who meet eligibility guidelines.

By lowering this thresholdwe’re unlocking earning potential earlier than ever. Eligible creators can now diversify their revenue by tagging products from favorite brands across ShortsVODand Live content. Whether your audience is watching on mobile or in the Living Roomthey can now shop your recommendations seamlessly.

This isn't just about commissions - it's about community. Regardless of the size of your audienceby providing a seamless and helpful shopping experienceyou’re reinforcing your role as a trusted guide for your viewers. Each recommendation strengthens your foundation with your communityturning a simple purchase into a lastingloyal relationship.

With its softer look and ease of usewatercolor painting has become a favored medium for artists on YouTube. Creators experiment with their videos often depicting beautifulcomforting subjects accompanied by calming music. Through YouTubethis classic art form finds fresh relevance in modern media.

Creators aren't just teachers; they offer entertainment that fulfills personal needs like relaxation and companionship. From mesmerizing time-lapses and color mixing to tiny paintingstutorialsand even paint makingthe formats are endlessly creative. The desire to create together is clear: In 2025there were more than 100M views of videos with "paint with me" or "#paintwithme" in the title.*

Check out our latest unique YouTube logo (also known as the Yoodle)celebrating the talented creators in the watercolor painting communitylaunching during The Whitney Biennial. Ready to brush up on your skills? Grab your palette and dive into our curated playlist.

*_{Source: YouTube dataGlobal2025}

Todaywe’re introducing “Reimagine,” a new tool that gives everyone the ability to transform a single frame from an existing YouTube Short into an entirely new 8-second clip. Powered by VeoReimagine puts a new spin on remixing.

With just a few tapsviewers can insert themselves or objects into any eligible Short using up to two references from their photo gallery. Thenusing either Gemini-suggested or custom-generated text promptsReimagine creates a high-quality video with audioturning ideas into realities in no time. Every Reimagined Short links directly back to the original workensuring creators receive credit while expanding their reach to new audiences.

Look for Reimagine under the Remix tool on eligible Shorts to get started.

Stunt performers are often the unsung heroes of Hollywood’s biggest productionsbut on YouTubethey take center stage. Combining gymnasticsmartial artsand engineeringcreators from a variety of disciplines use both long and short-form videos to show off their incredible skills. They invite audiences in to learn the tricks of the trade and understand how to execute them safely and correctly. (Butthese are professionals. Please don’t try this at home without proper safety geartraining and supervision).

Audiences are undeniably captivated by this glimpse into the magic behind the action: Ronnie Street Stunts' video "Meet The Spider-Fam" has received more than 750M views.*

On the day of the 98th Academy Awardskeep an eye out for our unique YouTube logo (also known as the Yoodle)celebrating the relentless spirit of the stunt performer community. Ready to jump into the action? Explore the art of the stunt with this playlist.

*_{Source: YouTube dataGlobalLifetime}

The latest Trends Report from YouTube’s Culture & Trends team"A Football Revolution: How Latin American creators and communities are rewriting the rule book on football entertainment," is now liveproviding an inside look at how YouTube Latin American creators have transformed the football (soccer) industry at large.

Key insights from the data include:

• YouTube Broadcasts: In 2025Kings League-related videos garnered over 900 million views worldwide.¹
• Fandomification of Sports Content: 66% of sports fans in Mexico14-49-year-oldswatch or engage with sports commentary/analysis from creators or fans weekly or more.²
• Creator Innovation: 63% of sports fans in Mexicoagree that they like to watch online videos of challengesgamesand/or sports events invented by creators.²

To learn more about how creators are the new biggest players in broadcast sportsvisit the YouTube Culture & Trends site to read the full report.

1. _{Source: YouTube DataGlobal2025}
2. _{Source: Google/SmithGeigerYouTube Trends SurveyMX April 2025N=738 online sports fans age 14-49.}