$297.84-2.39 (-0.8%)
Updated May 182026
AAPL Price
$297.84
Fair Value Price
$148.38
Market Cap
$4.37T
52 Week Low
$193.46
52 Week High
$303.20
P/E
35.93x
P/B
41.08x
P/S
8.09x
PEG
3.7x
Dividend Yield
0.35%
Revenue
$451.44B
Earnings
$122.58B
Gross Margin
47.9%
Operating Margin
32.71%
Profit Margin
27.2%
Debt to Equity
2.49
Operating Cash Flow
$140B
Beta
1.22
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A
AAPL Overview
Apple Inc. designsmanufacturesand markets smartphonespersonal computerstabletswearablesand accessories worldwide. The company offers iPhonea line of smartphones; Maca line of personal computers; iPada line of multi-purpose tablets; and wearableshomeand accessories comprising AirPodsApple TVApple WatchBeats productsand HomePod. It also provides AppleCare support and cloud services; and operates various platformsincluding the App Store that allow customers to discover and download applications and digital contentsuch as booksmusicvideogamesand podcastsas well as advertising services include third-party licensing arrangements and its own advertising platforms. In additionthe company offers various subscription-based servicessuch as Apple Arcadea game subscription service; Apple Fitness+a personalized fitness service; Apple Musicwhich offers users a curated listening experience with on-demand radio stations; Apple News+a subscription news and magazine service; Apple TV+which offers exclusive original content; Apple Carda co-branded credit card; and Apple Paya cashless payment serviceas well as licenses its intellectual property. The company serves consumersand small and mid-sized businesses; and the educationenterpriseand government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online storesand direct sales force; and third-party cellular network carrierswholesalersretailersand resellers. Apple Inc. was founded in 1976 and is headquartered in CupertinoCalifornia.
Zen Rating
Our proven quant model uses 115 proprietary factorsincluding AIto determine AAPL's potential to beat the market
CHold
- Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More
Zen Rating Component Grades
B
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Consumer Electronic
Industry Rating
D
AAPL
Ranked#3 of 11
Ranked#3 of 11
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $14.76 | B | |
| $3.92 | C | |
| $10.67 | C |
Be the first to know about important AAPL newsforecast changesinsider trades & much more!
AAPL News
Overview
Due Diligence Score
50
Industry Average (23)
Overallthis stock passed 20/38 due dilligence checks and has strong fundamentalsaccording to our automated analysis.
Due Diligence Checks
AAPL ($297.84) is overvalued by 100.73% relative to our estimate of its Fair Value price of $148.38 based on Discounted Cash Flow (DCF) modelling
Below Fair Value Valuation
AAPL ($297.84) is not significantly undervalued (100.73%) relative to our estimate of its Fair Value price of $148.38 based on Discounted Cash Flow (DCF) modellingwhen including a healthy margin of safety
Significantly Below Fair Value Valuation
AAPL ($297.84) is trading above its intrinsic value of $70.86according to an updated version of Benjamin Graham's Formula from Chapter 11 of "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
Valuation
AAPL fair value
Fair Value of AAPL stock based on Discounted Cash Flow (DCF)
Price
$297.84
Fair Value
$148.38
Overvalued by
100.73%
AAPL ($297.84) is overvalued by 100.73% relative to our estimate of its Fair Value price of $148.38 based on Discounted Cash Flow (DCF) modelling
Below Fair Value Valuation
AAPL ($297.84) is not significantly undervalued (100.73%) relative to our estimate of its Fair Value price of $148.38 based on Discounted Cash Flow (DCF) modellingwhen including a healthy margin of safety
Significantly Below Fair Value Valuation
AAPL ($297.84) is trading above its intrinsic value of $70.86according to an updated version of Benjamin Graham's Formula from Chapter 11 of "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
AAPL price to earnings (PE)
For valuing profitable companies with steady earnings
Company
35.93x
Industry
32.95x
Market
23.29x
AAPL is poor value based on its earnings relative to its share price (35.93x)compared to the US Consumer Electronics industry average (32.95x)
P/E vs Industry Valuation
AAPL is poor value based on its earnings relative to its share price (35.93x)compared to the US market average (23.29x)
P/E vs Market Valuation
AAPL price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
41.08x
Industry
27.57x
AAPL is poor value based on its book value relative to its share price (41.08x)compared to the US Consumer Electronics industry average (27.57x)
P/B vs Industry Valuation
AAPL price to earnings growth (PEG)
For valuing profitable companies with growth potential
AAPL is poor value relative to its rate of earnings growthmeasured by PEG ratio (3.7x)
PEG Value Valuation
AAPL's financial health
Profit margin
Revenue
$111.2B
Net Income
$29.6B
Profit Margin
26.6%
AAPL's Earnings (EBIT) of $147.67B can safely cover interest payments on company debt ($84.71B)
Interest Coverage Financials
AAPL's profit margin has increased (+2.9%) in the last year from (24.3%) to (27.2%)
Profit Margin Growth Financials
Assets to liabilities
Assets
$371.1B
Liabilities
$264.6B
Debt to equity
2.49
AAPL's short-term assets ($144.11B) exceed its short-term liabilities ($134.64B)
Short-term Liabilities Financials
AAPL's short-term assets ($144.11B) exceed its long-term liabilities ($129.95B)
Long-term Liabilities Financials
AAPL's debt relative to shareholder equity (2.49) has decreased or remained constant compared to 5 years ago (3.87)
Shrinking Debt Financials
AAPL's debt to equity ratio (2.49) is considered high
Healthy Debt to Equity Financials
Cash flow
Operating
$28.7B
Investing
-$6.2B
Financing
-$22.3B
AAPL's operating cash flow ($140.22B) is sufficient to service the company's debt ($84.71B)
Debt Coverage Financials
AAPL vs Consumer Electronic Stocks
Apple Stock FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterWallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.