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Apple (AAPL) Stock PriceNews & Analysis

Apple logo
$298.34 +0.50 (+0.17%)
As of 02:06 PM Eastern
This is a fair market value price provided by Massive. Learn more.
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About Apple Stock (NASDAQ:AAPL)

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Key Stats

Today's Range
$296.35
▼
$300.51
50-Day Range
$246.63
▼
$300.23
52-Week Range
$193.46
▼
$303.20
Volume
19.73 million shs
Average Volume
46.87 million shs
Market Capitalization
$4.38 trillion
P/E Ratio
36.05
Dividend Yield
0.36%
Price Target
$308.74
Consensus Rating
Moderate Buy

Company Overview

Apple Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
88th Percentile Overall Score

AAPL MarketRank™: 

Apple scored higher than 88% of companies evaluated by MarketBeatand ranked 128th out of 630 stocks in the computer and technology sector. Scores are calculated by averaging available category scoreswith extra weight given to analysis and valuation.

  • Consensus Rating

    Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.66and is based on 1 strong buy rating22 buy ratings11 hold ratingsand 1 sell rating.

  • Upside/Downside

    The consensus price target for Apple is close to its current pricesuggesting limited near-term upside or downside.

  • Amount of Analyst Coverage

    Apple has been the subject of 19 research reports in the past 90 daysdemonstrating strong analyst interest in this stock.

  • Read more about Apple's stock forecast and price target.

  • Earnings Growth

    Earnings for Apple are expected to grow by 9.15% in the coming yearfrom $8.74 to $9.54 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Apple is 35.96which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.39.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Apple is 35.96which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 167.33.

  • Price to Earnings Growth Ratio

    Apple has a PEG Ratio of 2.61. PEG Ratios above 1 indicate that a company could be overvalued.

  • Price to Book Value per Share Ratio

    Apple has a P/B Ratio of 59.60. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about Apple's valuation and earnings.

  • Percentage of Shares Shorted

    0.92% of the float of Apple has been sold short.

  • Short Interest Ratio / Days to Cover

    Apple has a short interest ratio ("days to cover") of 2.93which is generally considered an acceptable ratio of short interest to trading volume.

  • Change versus previous month

    Short interest in Apple has recently increased by 0.19%indicating that investor sentiment is decreasing.

  • Dividend Yield

    Apple has a dividend yield of 0.36%which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Apple has been increasing its dividend for 14 years.

  • Dividend Coverage

    The dividend payout ratio of Apple is 13.06%. This payout ratio is at a healthysustainable levelbelow 75%.

  • Dividend Sustainability

    Based on earnings estimatesApple will have a dividend payout ratio of 11.32% next year. This indicates that Apple will be able to sustain or increase its dividend.

  • Read more about Apple's dividend.

  • News Sentiment

    Apple has a news sentiment score of 0.84. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.45 average news sentiment score of Computer and Technology companies.

  • News Coverage This Week

    MarketBeat has tracked 302 news articles for Apple this weekcompared to 16 articles on an average week.

  • Search Interest

    576 people have searched for AAPL on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

  • MarketBeat Follows

    532 people have added Apple to their MarketBeat watchlist in the last 30 days. This is an increase of 44% compared to the previous 30 days.

  • Insider Buying vs. Insider Selling

    In the past three monthsApple insiders have sold more of their company's stock than they have bought. Specificallythey have bought $0.00 in company stock and sold $24,964,305.00 in company stock.

  • Percentage Held by Insiders

    0.06% of the stock of Apple is held by insiders.

  • Percentage Held by Institutions

    67.73% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Apple's insider trading history.
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AAPL Stock News Headlines

Could This $4 Trillion Tech Stock Still Have Room to Run?
 |  fool.comhttps://www.fool.com/investing/2026/05/19/could-this-4-trillion-tech-stock-still-have-room-t/?source=marketbeat&utm_source=marketbeat&utm_medium=feed&utm_campaign=article&referring_guid=1e9c4cf6-61cd-4fac-826f-6e487311fad8
AAPL: Forget the iPhone-services will drive the next phase of growth
 |  msn.comhttps://www.msn.com/en-us/money/top-stocks/aapl-forget-the-iphone-services-will-drive-the-next-phase-of-growth/ar-AA23A4xF
Ticker Revealed: Pre-IPO Access to "Next Elon Musk" Company
We’ve found The Next Elon Musk… and what we believe to be the next Tesla. It’s already racked up $26 billion in government contracts. Peter Thiel just bet $1 Billion on it.tc pixel
May 19 at 1:00 AM  |  Banyan Hill Publishing (Ad)
SA analyst upgrades/downgrades: AAPLHOODHUMMU
 |  msn.comhttps://www.msn.com/en-us/money/topstocks/sa-analyst-upgradesdowngrades-aapl-hood-hum-mu/ar-AA23zUz2
A hand holds an iPhone displaying the Apple Card and Apple logo on screen.
AAPL: Forget the iPhone—Services Will Drive the Next Phase of Growth
Apple's Services engine is starting to fire on all cylindersbut Wall Street is only just starting to wake up to its true value-adding potential.
 |  marketbeat.comhttps://www.marketbeat.com/originals/aapl-forget-the-iphone-services-will-drive-apples-next-phase-of-growth/
Rows of rack-mounted servers with green indicator lights fill a data center aisle.
The $132 Billion Infrastructure Pivot You Might Have Missed (AAPL)
Advanced Micro Devices and Intel Corporation are positioned to capitalize on the massive expansion of legacy server compute infrastructure.
 |  marketbeat.comhttps://www.marketbeat.com/originals/the-132-billion-infrastructure-pivot-you-might-have-missed/
A candlestick stock price chart overlaid on a blurred urban skyline at dusk.
MarketBeat Week in Review – 05/11 - 05/15 (AAPL)
Stocks were mostly higher this week as investors were reminded that earnings are the signal; inflation and geopolitics is noise...
May 16 at 7:00 AM  |  marketbeat.comhttps://www.marketbeat.com/originals/marketbeat-week-in-review-05-11-05-15/
MarketBeat Week in Review – 04/06 - 04/10 (AAPL)
Stocks staged a strong recovery after the U.S. and Iran agreed to a ceasefire; now attention turns to earnings seasonwhich could be a catalyst for stocks...
May 142026  |  marketbeat.comhttps://www.marketbeat.com/originals/marketbeat-week-in-review-04-06-04-10/
See More Headlines

AAPL Stock Analysis - Frequently Asked Questions

Apple's stock was trading at $271.86 at the start of the year. Since thenAAPL stock has increased by 9.7% and is now trading at $298.2650.

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on ThursdayApril30th. The iPhone maker reported $2.01 EPS for the quartertopping analysts' consensus estimates of $1.95 by $0.06. Apple's revenue for the quarter was up 16.6% on a year-over-year basis.
Read the conference call transcript.

Apple shares split before market open on MondayAugust 31st 2020.The 4-1 split was announced on ThursdayJuly 30th 2020. The newly issued shares were issued to shareholders after the closing bell on FridayAugust 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

Apple's Board of Directors approved a stock buyback program on ThursdayMay 1st 2025which allows the company to repurchase $100,000,000,000 in outstanding sharesaccording to EventVestor. This means that the company could buy up to 3.1% of its shares through open market purchases. Shares buyback programs are typically an indication that the company's leadership believes its shares are undervalued.

Apple subsidiaries include Joby AviationCredit KudosAI MusicPaws IncPrimephonicSourceDNAVilynxand others.

Apple's top institutional investors include Bank of America Corp DE (0.82%)Amundi (0.50%)Dimensional Fund Advisors LP (0.40%) and Swiss National Bank (0.29%). Insiders that own company stock include Arthur D LevinsonTimothy D CookJeffrey E WilliamsKatherine L AdamsDeirdre O'brienLuca MaestriBen BordersChris Kondo and Kevan Parekh.
View institutional ownership trends.

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles SchwabE*TRADEFidelityand Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlistssome other companies that Apple investors own include Meta Platforms (META)NVIDIA (NVDA)Tesla (TSLA)Broadcom (AVGO)SPDR S&P 500 ETF Trust (SPY)Advanced Micro Devices (AMD) and Chevron (CVX).

Company Calendar

Last Earnings
4/30/2026
Record date for 5/14 Dividend
5/11/2026
Ex-Dividend for 5/14 Dividend
5/11/2026
Dividend Payable
5/14/2026
Today
5/19/2026
Next Earnings (Estimated)
7/30/2026
Fiscal Year End
9/30/2026
Get Stock Alerts

IndustrySector and Symbol

Stock Exchange
NASDAQ
Sector
Computer and Technology
Industry
COMP - MICRO
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
166,000
Year Founded
1976

Price Target and Rating

Average Price Target for Apple
$308.74
High Price Target
$400.00
Low Price Target
$200.00
Potential Upside/Downside
+3.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.66
Research Coverage
35 Analysts

Profitability

EPS (Trailing Twelve Months)
$8.27
Trailing P/E Ratio
36.04
Forward P/E Ratio
34.10
P/E Growth
2.61
Net Income
$112.01 billion
Net Margins
27.15%
Pretax Margin
32.71%
Return on Equity
146.69%
Return on Assets
34.02%

Debt

Debt-to-Equity Ratio
0.70
Current Ratio
1.07
Quick Ratio
1.02

Sales & Book Value

Annual Sales
$451.44 billion
Price / Sales
9.70
Cash Flow
$8.31 per share
Price / Cash Flow
35.86
Book Value
$4.99 per share
Price / Book
59.73

Miscellaneous

Outstanding Shares
14,687,355,000
Free Float
14,678,543,000
Market Cap
$4.38 trillion
Optionable
Optionable
Beta
1.06

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This page (NASDAQ:AAPL) was last updated on 5/19/2026 by MarketBeat.com Staff.
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